Scott Sheriff
Forum Replies Created
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[Chris Kenny] “Pogue’s credibility”
Oxymoron
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Chris Kenny] “Could you please explain what information Apple released via Pogue, that was cited in this forum, has not been borne out, other than the Red workflow information, which was identified as being incorrect at the time?”
Sometimes spin is more about the information that’s left out, and who that omission benefits.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Tracy Smith] “From this point forward at least with me, all solutions will be considered without my “loyal” behavior being included.”
I think loyalty is a two way street. It’s too bad apple doesn’t seem to care about it as much as some of their customers. So I can’t blame anyone for making what works for them a much higher priority, over brand loyalty.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Julian Bowman] “Why is new always deemed better?
The editing ‘past’ seemed to be perfectly ok for, er, everyone.”
They have already tried the ‘you’re just not trying hard enough’ talking point. So maybe you’re just not holding it right.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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Tracy,
You make some really good points. There have been quite a few posts here trying to dismiss the FCP users place in the apple food chain. How many iPods does a 5K Mac Pro FCP set-up equal?
I know many of my non-media friends have seen the FCP debacle in the mainstream media and have asked me whats my take on it, and apple. I wonder how many of them will buy an iPad or iPhone now?Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Adam McCune] “You need to seriously rethink this – he’s a columnist. This isn’t hard news, and there is no “ethics violation” in massaging PR sources. He gets on their good side, every journalist does this.”
Clearly the people at the NYT don’t agree with your point of view, saying that this does in fact violate their ethics standards. Go read the column. This is not the first time that he has had the NYT (his employer) come down against him regarding conflict of interest, and the column points out Pogue having conflict of interest issues as recently as the Snow Leopard release. Are we seeing a pattern here? If the paper you write for says you have a conflict(s) of interest, that would seem like the bottom line.
And I would disagree that only hard news has ethics standards. Consumer reporters, while not hard news, still have to abide by ethics rules, including avoiding conflict of interest.
So if the folks writing your paycheck don’t give you a hall pass on this, that pretty much says it all.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Chris Kenny] “What is the purpose of posting this?”
It’s not that hard to understand the relevance of the OP pointing this out, considering the size of David Pogue’s megaphone at the NYT, and other media outlets. He has written much about X, most of which has had a rather positive spin that seems to be swimming upstream against a larger tide of negative opinion. That has led some to question his expertise, or judgment.
The NYT’s readers’ representative Arthur Brisbane doesn’t have a dog in the FCP X fight, but he does have an opinion on Pogue regarding conflict of interest in the Public Editors Journal:
“My predecessor, Clark Hoyt, wrote about an ethical quandary caused by another of Pogue’s many ventures. Pogue had created “The Missing Manual” series of guides to tech products, and in August 2009 his manual on Apple’s new Snow Leopard operating system was about to be released at the same time he was reviewing Snow Leopard for the Times. This conflict led The Times and Pogue to include an ethics and disclosure note on his Times Topics page.The “Pitch Me” presentation might strike some as pretty harmless. But there is a reason why The Times ethics policy proscribes it. Times readers deserve to be assured that journalists don’t get too cozy with the P.R. professionals who strive to influence coverage. A virtual army of publicists, media specialists and others stands ready every day to infiltrate the news with stories that help their employers.“.
The entire piece seems pretty relevant, and can be read here:
https://publiceditor.blogs.nytimes.com/2011/07/06/times-curbs-pogues-pr-appearances/A guy in Pogue’s position needs to be squeaky clean, and avoid all perceived conflicts in interest.
Pogue spends a lot of time writing how-to books, and giving talks about products made by popular technology companies. And coincidentally often reviews them as well. Even if he receives no direct compensation from them, it seems he has a financial stake in the sales of these products doing well since that might lead to more sales for his related services and products. This latest incident, combined with previous similar run-ins with the NYT readers’ representative and standards editor gives the impression that Pogue exercises poor judgment and has a difficult time understanding the NYT ethics rules, in regards to product reviews and conflict of interest.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Dennis Dean] “Solved the issue with the camera opening up automatically. Apparently in manual if you do not set BOTH the Iris AND Shutter speeds, they continue in auto mode. I was assuming they stayed where they were set unless you reset them.
Still could use a way to get blacker blacks but I think we’ll have to resort to that all-too-often-heard remark “We can fix it in Post!””
Glad you figured out whats going on.
I just looked at the clip, I think it looks pretty good, except for the level shift which you have fixed. But the black marker isn’t bad at all, and the whiteboard looks pretty accurate. The exposure on the guys arm looked pretty good too. If you wanted to push the whites and blacks a little in post, I don’t think you’re that far from where you want to be.
I wouldn’t call this fixing it in post at all, since it’s not a mistake, or horribly overexposed/underexposed. I think everyone should look at levels, and color match between shots and massage them in post. That’s what its there for.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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Bingo! I think we have a winner!
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Michael Gissing] “Groan. For such a creative industry, why must we trot out this tired old clip and re-subtitle it every time.
I laughed the first time I saw this approach, but in the years since my first exposure, the shine has long gone.”
I would have to disagree. This reminds me of ‘Pinewood Derby’ where everybody gets the same car kit to build their pinewood racer from. Or National Pinhole Camera Photo Day where everyone takes a picture on the same day with the same technique. The creativity is in taking the same simple thing, and making something unique. Obviously some do it better than others.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?