Scott Sheriff
Forum Replies Created
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IMO, this is risking a long term relationship, for a quick gain.
You’re in the same position as the recording studio, and not the recording artist.
The reason music licensing works is these are for the most part, unique performances, which is unlike providing production. The reality is, there is nothing proprietary about production work. Anything you (or anyone else) can do, can be replicated by someone else. It won’t take long for clients to figure this out. So when your license is up, others can very easily come in and do something similar, or perhaps better, while under-bidding you. This is because you are selling an idea, with the production element being secondary. If your in the video production biz, you sell service. So I say stick with that, and concentrate on providing service that is so good they keep coming back not matter what the idea is, or who comes up with it.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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IMO social media marketing is highly over-rated, and mostly ineffective. Just recently I read some articles on major companies cutting FB adverts because they are not producing results, and in some cases producing negative results. They found that their efforts are lost in the noise, and some that dismiss ads say things like “If Bob likes Brand X, it must suck because my friend Bob is clueless about…”.
I realize this is painting with a broad brush, and some applications of SMM have worked well and produced results. But I feel those are the exception and not the rule.
Anecdotal, even when it is a product or service that I’m interested in, I can quickly reach a saturation point and unfollow or block those that cross the threshold into the spam arena by posting too much. My wife works as a program director at a large national non-profit and will echo that complaint with SMM. On the flip side as a user of SMM and traditional mass mail marketing, the traditional mail campaigns still win hands down in her experience.
One of the key features of SMM when it first started out was the fact it was free. So if you already were paying a marketing dept, or went DIY it’s a no-brainer. On the other hand hiring a consultant, or firm seems to be a waste in most instances. YMMV.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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No simple answer there…
Rates are not universal. They are market, equipment, experience and job related to say the least. Not counting union gigs.
There are a few work and employment web sites that list average and hi/low salaries by vocation. In these you may find common salaried jobs like editors, ENG camera and producers listed, but you won’t find jobs like grip, A2, etc that are mostly freelance. The most current of these will be 2011, and some don’t list what time period the salaries quoted are based on. You can also check sites that post media jobs like Cows, Mandy, etc and see whats offered.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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You need a roto and compositing program. Shake, AE, Nuke, etc.
While you can do this on most any shot, it really needs top be set up with the FX in mind for it to look good.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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Shoot (or find) some HH footage with a tracking reference at about the same focal length. Track the shot and pin the footage that you want to have motion to the reference track.
The downside of adding motion to a clip is you will have to blow it up to cover the edges if it is to be used full screen.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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You could fake it with FCP wipes and animating the crop, etc, but it would not be all that. To get a better look, create a series of layered black boxes/slits and animate the movement, cropping, etc of those. Since you have FCS3, I would use Motion to animate a series of masks. Then you would have more control over the shape and timing and it would be easier than trying to replicate this in FCP by layering.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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720 is the way to go.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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What other fx are on the shot?
Some combination of filters do not work correctly when used together. This might be interaction to another filter/plugin on the shot. Sometimes rearranging the order helps, and sometimes you have to drop the offending filter, bake the shot, and then apply the offending filter to the baked clip.
Could be something else, hard to say without more specifics.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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[Franz Bieberkopf] “I, for one, doubt it this “undoubtability”.
If software doesn’t support my workflow and approach, it is not “easier” to use – it is unusable. This is quite aside from the severe limitations you note.”
I’m pretty much in agreement with that.
Even if the anecdotal accounts by some users say it’s easier, they are still that. Anecdotal.
There are plenty of entry level, pro-am, prosumer or you name it devices and machines in our modern world that are initially easy to use, but quickly show their limitation when used by an advanced users, for advanced purposes. For those users they are in fact not easier to use at all. It’s just that simple.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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[Joseph W. Bourke] “you don’t need a chainsaw to cut down a sapling, but you sure don’t want to use a hatchet to cut down a 40 foot tall oak tree.”
Lets run with that for a moment.
You actually can cut down saplings no problem with a chainsaw. I do it all the time.
However, if all you have are a few saplings to cut down, and nothing else, then dragging out the chainsaw is more work than just cutting them by hand.
It is much more difficult to take down bigger trees with a hatchet, then it is to cut saplings with a chainsaw.
This is much like FCS vs FCP X. FCS is the chainsaw, and X is the hatchet.[Joseph W. Bourke] “And this guy thinks Motion is better than After Effects – it’s a toy! Presets for the talentless!”
Motion is, what it is. There are some things that Motion is good for, and other things not so much. While it does have a bunch of presets, it is not a toy. If you know how to use it, you can do a lot without ever even using a preset. So I wouldn’t hold that against anyone. I could make the same comparison of Shake vs AE.
[Walter Soyka] “However, I think it’s key to remember that this is an alternative tool set, not a replacement tool set.”
We have a winner!
As usual, leave it to Walter to be smart and succinct.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair