I believe AI is going to assist creatives, and unfortunately for many MBAs that are looking to “cut costs wherever possible (usually in the creative department)”, AI will not be replacing people anytime soon.
How do I know? Well, one, i’ve been an editor for 10 years, and two, I work for a startup who’s primary goal is to create AI tools for video editors.
I’m headfirst in the AI video editing sphere every weekday, and most every weekend.
So it surprises me when some video editing AI companies claim that “you won’t need a video editor anymore” – most of the final products that they produce look like every other one that comes out – it’s a script that is followed and doesn’t have any of the real branding or visual look of videos edited by pros.
Like, i’ve seen the current limits of AI – I talk to our AI scientists every day about the subject.
We’re very, very far from a “God Button” of any sort that can spit out an edit exactly how you want it.
BUT, AI has advanced enough that it’s super helpful in some cases.
For example, we’ve got an automatic social media highlight selector (Reels Finder) that finds the best 1 minute sections of your long form video. You can prompt the AI with a specific topic, and it’ll find the best reels according to your instructions.
The cool part is that you can edit the reels with transcript editing, add captions, and then export the reels to Resolve/FCP/Premiere for polishing and mo-graph support.
We also have a soundbite selector, which grabs all of the best takes from raw interview footage that you can export as a timeline to Resolve/FCP/Premiere.
We’re also working on some cool stuff like auto-logging and bin creation using computer vision, and rough cut creation using prompts.
It’s all in service of making life faster and easier for editors, since at the end of the day, the human decisions that go into the final cut is what makes a video stand out.
We’re free at the moment, so try it out if any of this sounds interesting. (Storylines.video)