I read Mark’s previous post. FYI, the Golden Reel awards are alive and well. ITVA is simply MCA-I and if you google ITVA MCAI is the first link.
I am the Madison WI MCA-I Chapter President and our Award show, the Wave Awards, was held on Wednesday night. It is not watered down, and in these parts, it is a decent award to have. It is the best work in corporate communications done here in our little neck of the woods. Our award certificates, from Telly’s to Addy’s to Waves and more, hang in the equipment room. Sort of like Todd’s pile-o-trophies, it reminds us every time we load a new tape into the deck, or patch machine control that we are actually doing decent work. Let’s face it, corporate communications isn’t always the best piece of meat in the freezer.
What the?
Anyway, we enter the Addy’s and the Waves (MCA-I) because it supports our local organizations. They rely on entries to fund some of their other events. We also step up to actually produce the shows (we’ve done 4 in the last 2 years, and two were anniversary shows…ouch) and that also helps show our commitment to the organizations that we benefit from. We go with the think global, support local philosophy of award shows.
At the show, when your video is shown along with the credit roll, everyone in the room will know who did it and that might be worth more than the trophy on the shelf.
To find out what ever happened to ITVA, just head on over to http://www.mca-i.org, and to see the most vibrant and largest chapter in the organization, just head on over to http://www.mcai-madison.org.
Still kickin’.
Rich Rubasch
Tilt Media
MCA-I Madison Chapter President