This is a craft industry with a huge factor of service thrown in.
You have to be talented, sure, but you also have to be responsive.
One thing the tools we have now provide (GPU processing, shoot and edit camera media without realtime capturing, advanced plugins for a myriad of effects) is a much faster pipeline in our workflows. So in skilled hands and a well thought out workflow (i.e. Bob Zelin) you can deliver great productions in less time. This takes into consideration that you are editing at the same speed, or in the case of Bill Davis, twice as fast as the rest of us. (couldn’t resist Bill…all in fun.)
The reason agencies work with us is that we put the entire production together and know where the challenges might be because of our experience. This means day of shoot everything has been thought out and we have contingencies in place. We have had 10 different soap dishes and 7 different trash cans because we weren’t sure exactly what the client might want. We know if two cameras are necessary (and how it will affect post schedules) and if one camera can work (again considering the post workflow). Audio and makeup are never overlooked.
Then we have our own creative minds to bring our own special something to a production that the client wasn’t expecting. Do they always work? Not always, but the fact that we thought of it and brought it to the production is usually recognized and applauded and might just be the thing that secures that next job.
I don’t view our jobs as projects with a budget and a timeline…they are each original creations with unique challenges that affect the many roles working on a production all the way thru post. Having that kind of experience with many different types of projects in the can allow us to estimate accurately, make money, and keep delivering on the promise of meeting the deadlines and expectations.
I promise you, an 8 year old cannot do all that.
Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
https://www.tiltmedia.com