buyingout a competitor, buying and getting all the tecnology and putting it into adobe or some newer higher end fx app. perhaps the bm purchase of fusion could have them scared.
you could be right but this ad benefits apple more than cion.
newbiees will associate fcpx with this camera and will think that its the only nle for that camera.
companies pay big money to be included in films and advertising.
A company doesnt advertise or do P.r. unless it needs too.
Apples sexy high end market has been shrinking and they need to counter that thus the cion ad.