Could be a plug -in, but I see a couple of things that is happening. The ‘KID INK’ at the top looks like it has an alpha with a layer that is moving with color (either done in FCP or AE). The bad tv effect is similar, but it looks like they took their effort a little further and made some stills (photoshop) with various effects and solids and peppered them throughout the timeline. A little tedious, but not anything like rotoscoping or compositing. Very doable.