[Paul Dickin]

[Shawn Birmingham] “After Effects was not invented by Adobe. It was invented by CoSA.”
Hi
A very apt reminder.
Adobe bought After Effects from Aldus (who had acquired it from CoSA) because…..
…..because users of Adobe Premiere v3 were absolutely clamouring for a motion control window bigger than Premiere’s postage stamp. And….
….and, you might guess it if you think about it….
….Randy said “sod off” (I paraphrase – I wasn’t there, I was clamouring) to Adobe when their managers asked Randy to ‘fix’ the aforesaid postage stamp.
So Adobe bought AE, to give users a proper motion control facility….

[Paul Dickin]

[David Roth Weiss] “Had Steve Jobs told Randy Ubillos from the outset that his job depended on the necessary code that would open legacy projects, we’d all be better off now.”
Hi
Hmmm.
I think its OS X that’s going to be handling the XML, straight into CoreData…
Does OS X ‘understand ‘editing’?
There will have to be some sort of utility to turn random bits of QT FCP Legacy timeline XML into AV Foundation mutable gubbins. Then CoreData might have an inkling of what its supposed to be doing.

And Walter S. will say “that doesn’t make any sense”.
Which it doesn’t….
But that’s because Apple are doing ‘something’ we so far haven’t ‘understood’.

I guess that what SJ actually said was something along the lines of “Randy be sure to throw out all that legacy stuff, because where Apple’s headed nothing from the Apple Computers Inc era is going to remain.
After Lion, zilch!
OS XX Alto-Stratus (Cumulo-Nimbus?) won’t have a file system, won’t have a Finder, keyboard or mouse…”
The times they are a changin’….Bob’s avatar will do the keynote song :-).

And Walter S. will say “that doesn’t make any sense”.
Which it doesn’t.
Yet…: -(

So my bet (£10?) is on a x10 more cataclysmic Apple announcement a year or two down the line.
Which is the only way this summer’s debacle makes any sense to my way of thinking 🙁

[Paul Dickin]

[Oliver Peters] “…they could have done an FCP7-style mixer panel if they had wanted to, but didn’t. “

Steve Jobs: “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of many of the things we haven’t done as the things we have done. Innovation is saying ‘no’ to 1,000 things.”

Why should they ‘put back’ all the functionalities they ‘haven’t done’? They’re proud they’ve said ‘no’ to all that stuff. 🙁

[Oliver Peters] “How do you do do this with metadata?”
I guess the same way as a radio DJ or presenter has their audio ‘mixed’ when they speak – the music levels are dipped automatically. Designate a primary audio track in metadata, and everything else gets taken down automatically…

[Paul Dickin]

Hi
Like this?
https://www.youtube.com/watch?v=BoXu6QmxpJE
Everything we might want to do with an NLE somebody tried in a 1″ VTR edit room 😉
It sort of defeats h264 encoding – it looked a lot better off the 1″ master…

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[Paul Dickin]

~ There can be no deep disappointment where there is not deep love. ~
~ We must accept finite disappointment, but never lose infinite hope. ~ Martin Luther King, Jr.

[Paul Dickin]

Hi
What about exporting. Codec choice etc…
What about ‘Get movie properties?
Anything else interesting, compared to QT7?

[Paul Dickin]

[Tim Wilson] “…let Apple take the floor.”
Hi
That’s a good call.
Assess what Steve Jobs and Apple have actually told us, rather than the clamour round here. 😉

Just for the record I think Steve Jobs’ issue with MobileMe was the rollout – people losing their .mac email archives etc – rather than the actual service.

[Tim Wilson] “Apple TV – may not be a bad product, but maybe barely a product at all yet… As late as 2009, Tim Cook said… let me be clear, we still consider this a hobby.”
They “only” sold… 820,000 in Q2 11 alone! Don’t have the Q3 number yet)…but not bad for a product that people have been told repeatedly isn’t that important yet. “

What is it that Apple is leading up to with Apple TV?
Last night I was reading the Colorsync thread in this forum, and Philip Hodgett’s blog:

“I think it’s pretty clear that Apple’s solution for monitoring is on a computer monitor that has been calibrated with ColorSync. I’m saying that there is no architectural provision for video out. Period. FCP X is the way it was conceived and will continue.
A colorsync calibrated monitor – calibrated to Rec 709 – is Apple’s solution I believe. The comment from Matrox I believe is definitive. There is no broadcast output, (and there never will be) because there’s no need when you can calibrate the monitor you’re working on to whatever colorspace/colorsync profile you want to work in. If the calibration is accurate, it’s as accurate as a calibrated external broadcast monitor.”

Reading that I had an insight 🙂 not Apple TV, but Apple Television.
The small black box but within a much bigger one.

If FCP X is the start of the feeding chain (Apple don’t make video cameras) and if FCP X only works at ‘video’ frame sizes (NOT any old web or YouTube sizes) and as Apple aren’t in the least bit interested in the old HD-SDI/FSI monitoring workflow….

…then once the Cloud is up there empowering iTunes then a fully-fledged Apple branded Television might make sense. Fully calibrated, with colorsync built-in, and optical flow scaling and frame-rate optimisation so anything from the iTunes video store (or anything from YouTube or Vimeo – TVs have ethernet) will look absolutely (you guessed it!) ‘awesome’….
[branding] “Television as you’ve never seen it before!” [/branding] (OK I’ll never be an ad copy writer 🙁 )

Steve Jobs (in 2008):
“Blu-ray is just a bag of hurt. It’s great to watch the movies, but the licensing of the tech is so complex, we’re waiting till things settle down and Blu-ray takes off in the marketplace.” Phil chimed in with “We have the best HD movie and TV options in iTunes.”

Its not just Blu-Ray licensing – adding the DRM to the core of the OS kernal – that is so complex. The whole process of licensing ‘content’ for iTunes seems to be an ongoing ‘bag of hurt’.

Steve Jobs (WWDC 2011 ) “The truth is in the cloud!”

One of the functions of iCloud may well be as a aggregator of content for distrubution (=monetising) by iTunes. Content from enthusiasts, semi-professionals and professionals – individuals and production businesses. Well enough made for people to want to watch…

Steve Jobs (2008}:
“Apple’s Pro business is thriving and it is not for sale. Period. Steve.”
Final Cut, and Logic (or its successor) are crucial to this independent content-production channel, one that maybe can lessen Apple’s ‘bag-of-hurt’ dependency on existing souces of high-fascination entertainment for iTunes.

Steve Jobs (2005):
“No one wants to die… Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new…. someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

…time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Apple’s path has diverged from the FCP 1-7 vector, Diverged from being aligned to high-end post-production needs.

Apple (in a FAQ page, several days after 21/6/2011):
“Can I import projects from Final Cut Pro 7 into Final Cut Pro X? etc etc etc.”

Unless Apple mention things specifically in this page I don’t think it will happen.
This page is I suspect ‘the whole truth’.
Multicam will come in a new version, and the other listed developments, but for the rest?

When Philip Hodgetts writes:
“FCP X is the way it was conceived and will continue… I’m saying that there is no architectural provision for…
he’s reporting what he has found, and what he has been told by those who know who he’s communicated with.

From the blog:
Eric St-Martin: “I think that all third party hardware will be abstracted by AVFoundations. Thus, FCP would never have drivers to address specific output cards, AVFoundation would take care of that. It would make sense to do it that way since it would make the I/O card available to any application. Then FCP or other app would only have to open a stream to AVFoundations to output…
Reply by Philip:
While that’s possible, it would require the application to write the hooks for AV Foundation to hook into. It appears they are simply not there, so no matter what AV Foundation might want to do, Final Cut Pro X isn’t going to cooperate…”

So while there will be things that third parties WILL be able to do – write Motion templates to give FCP X functionality for instance – there will be lots of stuff that FCP X will never do – “dogma… to be cleared away” – that broadcast post-production workflows need today.

Apple is headed in a different direction.
That makes some sense to me.
Myself, these days, I view much more on the BBC’s iPlayer (Catchup for other channels) and YouTube/Vimeo than I watch on sit-down-and-watch TV.

/[Just an obsevation.]
12/4/2011-21/6/2011 marketingwise Apple ‘blew it’ 🙁

[Paul Dickin]

[Jeremy Garchow] “I see it as they are building a new foundation… Did you read Alex4d’s blog… All of a sudden, the story lines might make a little more sense.”
Hi
Its Yottabyte ready!
With the human brain maxing out at 3.6 x 10∧19 (yottabyte = 10∧24) that means its future-proofed for direct synaptical interfacing with the whole of the workforce at Apple’s new spaceship HQ and then some! 😉

[Paul Dickin]

[Mitch Ives] “The damn thing can’t output video to a properly calibrated HD monitor. “
Hi
Did you read this thread, and the link in it:
https://forums.creativecow.net/readpost/335/11662
https://www.philiphodgetts.com/2011/07/more-on-final-cut-pro-xs-monitoring-solution/

Not a ‘solution’. but a measured assessment of the problem.

[Paul Dickin]

[Walter Soyka] “then the last word on the topic is yours.”

I’m cool with that, and agree with your overall conclusions. 🙂
Now Lion is roaming free maybe some of the WWDC NDAs will vanish and allow discussion of relevant technical advancements out into the open.

But:
[Walter Soyka] “You don’t have to change your model of physics to understand… “
[Walter Soyka] “…you do have to change your model of time to understand FCP and FCPX.”
That’s metaphysics. I’ll back out 😉