[Tangier Clarke] “Could it be that Adobe is going directly after AVID with this update and in one way or another ignoring FCP X and it’s potential. It still seems to be built around co-located teams with a NAS as Joe mentioned.”
I think the very simplistic answer is that Avid and Adobe are going after one type of customer and Apple after another. In super-simplistic terms, the “filmmaker” crowd versus the “YouTube” crowd. I don’t mean that literally, nor do I mean to imply professional versus non-professional.
There is certainly some overlap and I think Apple would be more than happy to have as many “pro” filmmakers on board as possible. But there are probably way more solo editor/preditor types and enthusiasts using FCPX than Media Composer or Premiere. That sets the agenda for ProApps development. Look at other comparisons: Logic versus ProTools, Motion versus After Effects. They each seem to carve out their own market sectors.
Since the launch of FCPX, the development has steered away from the direction of increasing complexity, which was the path of FCP “legacy.” Multi-editor collaboration on-prem is complicated and so, it might simply not benefit the marketing aims of Apple.
– Oliver
Oliver Peters – oliverpeters.com