I find this really quaint, when people on this forum discuss what happens in the UK and US as something that’s universal. Do you guys have any idea how small, even minuscule, your numbers are? The whole of the USA is a small fraction of the world, in terms of population. And the UK is even smaller.
For instance, here in India, over a thousand feature films get released. Most are very trashy, but they still need editing systems (and editors) to edit them, since it doesn’t quite come out the cameras ready for theatres.
Then there’s TV. Even trashier, almost nauseating. But over 300 TV channels sending out 24 hour programming in over 25 different languages. Lots of editing systems needed there too.
Through the 00’s Apple India ran many a program to ensure that Avid almost got wiped out. When X was introduced 2 years ago, Apple India dithered around and did nearly nothing to promote it.
Adobe India thought if they got the top broadcasters here to adopt Premiere, the rest will follow. Just like Avid smugly did in the 00’s. We know how that went. Let’s see how this goes.
Meanwhile, more and more individuals – people who make movies for the ‘net and for TV, are adopting FCPX. it supports most cameras natively, any newbie can edit with it. Young people just take to X, if only to rebel against us old foggies who swear by Avid. And admittedly, once they get hooked to FCP X, its hard to tell a 20 something gal/guy that Avid is a superior system. Heck, its hard to even explain how Avid works.
And we have a neighbouring country called China. They have even more people and hence (probably) more editors. Someone at Discreet told me a long time ago that there were more Smokes in China than the rest of the world put together.
So guys, sure, go ahead and report what’s happening on your island, but don’t make it sound like the world is your island.
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Neil Sadwelkar
neilsadwelkar.blogspot.com
twitter: fcpguru
FCP Editor, Edit systems consultant
Mumbai India