Exactly what Todd said above. Here’s a couple other items:
• Some very large companies want me to use their stock footage and royalty free music memberships because they want to be the “rights holder on record of the license.” They are very concerned about being sued, in fact, I sometimes have to sign a contract with them that I will be the one responsible if there is a rights problem, and that scares me, so I’m fine by using their membership plus there’s no arguing about the cost of stock later.
• When they say their previous producers did not charge, to me that means they buried it in the overall estimate. An example would be if the producers have a yearly membership to a source like Pond 5, the all you can eat buffet, they may just bump the estimate up a couple of hundred to cover it, as in: “You can have any stock and music you desire as long as it’s from Pond 5”. Some clients enjoy helping in the search, makes them feel they’re having a creative input.
I have noticed while walking around conventions and trade shows during my down time that there is a trend towards stock only videos with heavy text treatment for corporate videos, catchy eye candy that works with no audio. Not good for a live action shooter such as myself.
Ned Miller
Chicago Videographer
http://www.nedmiller.com