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  • Milton Hockman

    March 27, 2010 at 6:26 pm in reply to: Need A Blueprint to Reality Tutorial

    that was really cool. nice work. really inspired me.

    just not sure if i have time in their budget to “illustrate” the background elements that move around into place.

    was hoping to just trace the scene, animate some lines in, and fade to the original.

    really awesome work though!

    Freelancer Designer Virginia – StephenHockman.com
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  • Milton Hockman

    March 27, 2010 at 3:53 am in reply to: Need A Blueprint to Reality Tutorial

    I’d like to make it 3Dish…or 2.5D.

    you know, so its like you are kind of in the space that’s being created. then cut to a wide shot of the whole blueprint that dissolves into the actual photo.

    Freelancer Designer Virginia – StephenHockman.com
    Find out more about me, see my portfolio, and read my blog

    Graphic Design Info, Web Page Tips, Video Production Guide BLOG
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  • Milton Hockman

    March 23, 2010 at 6:42 pm in reply to: Interesting Idea taken from Previous Post

    can you elaborate? and how do you get most business now? Are you the “salesperson?”

    Freelancer Designer Virginia – StephenHockman.com
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    Graphic Design Info, Web Page Tips, Video Production Guide BLOG
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  • can you share how you advertised to get these clients? be good to use in my freelance gigs (not wedding video market)

    Freelancer Designer Virginia – StephenHockman.com
    Find out more about me, see my portfolio, and read my blog

    Graphic Design Info, Web Page Tips, Video Production Guide BLOG
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  • Milton Hockman

    March 23, 2010 at 6:38 pm in reply to: Interesting Idea taken from Previous Post

    So are each of you saying that YOU do all the marketing and advertising for your business?

    Here’s my thought….you book a gig to create a corporate video…it takes you 2 weeks to do it (shoots, scripting, editing, etc.)

    Who’s making contacts for you for those two weeks? How is more business being generated when you are busting your ass on another project?

    See what I mean? There has t o be a point when your working too much to get new business…and a salesperson seems to be the best fit for that.

    Are each of you your own salesperson? And if so, how do you balance billable and non-billable seeking work hours?

    Freelancer Designer Virginia – StephenHockman.com
    Find out more about me, see my portfolio, and read my blog

    Graphic Design Info, Web Page Tips, Video Production Guide BLOG
    My blog updated weekly with industry tips, tricks, and news

  • Milton Hockman

    March 21, 2010 at 1:54 am in reply to: Best Video Production Websites

    Take a look at my website: https://www.stephenhockman.com

    I’ve categorized my portfolio into three parts: Web Design, Video/Motion Graphics, and Graphic Design. For each sample I provide a description of “The Challenge” for the project as well as “The Solution.”

    Using that combination puts things in perspective and helps clients to really understand how you solve problems. As opposed to just watching your cool videos and leaving the guesswork up to them.

    Freelancer Designer Virginia – StephenHockman.com
    Find out more about me, see my portfolio, and read my blog

    Graphic Design Info, Web Page Tips, Video Production Guide BLOG
    My blog updated weekly with industry tips, tricks, and news

  • Milton Hockman

    March 19, 2010 at 7:15 pm in reply to: fallow up calls or not

    Sounds to me like this guy is looking for a “fool,” not that you are one. by the way you describe he wants “everything” for “nothing” and those are the worst clients/bosses to have.

    but think about this….35/hr..is really only 20/hr after taxes. and for all that work??? its robbery man, plain robbery.

    i’d run from this gig.

    Freelancer Designer Virginia
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  • you should definitely communicate with your client and ask “why they want the files.” maybe they’ll tell you, maybe they wont.

    But all previous posters make great points.

    You should inform the client that you will bill accordingly for transfer of files. Hourly rate (or flat fee) to restore, organize, ship, rights transfer fee, etc. You should NOT do this for Free.

    Only exception would be if you did a project freelance for a studio, I think they would own the rights to the work even if you did it at home.

    Freelancer Designer Virginia
    Find out more about me, see my portfolio, and read my blog

    Web, Video, Graphic Design Info Blog
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  • Milton Hockman

    March 19, 2010 at 5:06 pm in reply to: billing question

    Glad you brought this up. As freelancers and relatively new studios it can be hard to establish a per hour or per finished minute rate. Whatever’s easier for the client to say yes to is better right?

    A lot of people like “per finished minute” because its easy and good rough estimate for client to budget project on. Clients always ask me “how much will it cost, give me a ballpark” and per minute seems easiest in this situation.

    These same people think that going by “per hour” could scare a client since they think you’re counting the minutes, could make unnecessary revisions, and don’t want to pay for those hours.

    However, billing hourly but making it seem like per minute is best way to go. Just think to yourself, how many hours could I do this in…times it by your hourly rate…and says its per finished minute. Get what I mean? 10 hours x 100/hr = 1000.

    Here’s a situation you’ll find yourself in if you don’t approach it the right way. Recently, my employer was asked by another internal employee how much a :30 second commercial would be for an upcoming conference we put on. One of our team members (who only works on corporate videos) sent her an email saying we charge $1,000 per finished minute.

    After several weeks the client calls and is gung ho on getting it done. They already mapped out there idea for the spot, all excited, wrote a script etc.

    We had a meeting, got their ideas (which was a CAD like drawing that turns into real life situations and follows an article throughout its journey…which we’ve seen on tv a lot.) When it came down to budget questions, we asked what they had in mind…guess what they said…”Your employee said it would only cost us $1,000 for a :30 to :60 spot!

    Crazy huh? They want tons of animation work put into this thing for only a grand????

    See how per finished minute quotes can get you in trouble? Unless you have all the facts…

    Freelancer Designer Virginia
    Find out more about me, see my portfolio, and read my blog

    Web, Video, Graphic Design Info Blog
    My blog updated weekly with industry tips, tricks, and news

  • Milton Hockman

    March 19, 2010 at 4:34 pm in reply to: Market tough so totally revamping resume etc.

    I’ll help you out. Send it my way info@stephenhockman.com

    BTW, for others reading, here’s a tip…you need to craft your resume to fit the job posting.

    For example, if a studio put in their ad “Looking for After Effects guru to create graphics elements for news shows.”

    Then your resume should have a line tailored to that which says something along the lines of “Utilize After Effects to create motion graphic elements for corporate videos, commercials, web videos, and training videos.”

    Freelancer Designer Virginia
    Find out more about me, see my portfolio, and read my blog

    Web, Video, Graphic Design Info Blog
    My blog updated weekly with industry tips, tricks, and news

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