There is a big difference between a 64 bit total rewrite and supporting 64 bit when it comes to the application. Now granted, it doesn’t mean that some parts of the code haven’t been rewritten to take advantage of additional memory and access to more CPU processing, but if it was a total rewrite, then why put back in the same limitations such as not being able to save in the background, click in the UI while still playing without stopping, etc.? 🙂
I believe the marketing message was, the 64 bit architecture is now available so they can add all these types of features in the future as it was impossible with 32 bit OS – now it is possible. For example, additional memory in theory would give access to true frame based metadata that is not just an offset count from head of clip (timecode, KeyKode, etc.) but lens metadata, GPS on moving shots, etc.
I agree on the plug-ins – perhaps it is the AVX plug-in architecture, or simply a matter of priorities and market share for the manufactures when they develop – a lot more people buying Adobe based plug-ins as well as FCP sheer numbers wise compared to Media Composer I would think. Don’t know for sure, but every vendor sets their priorities based on resources, and ROI.
I believe the editing interface can be enhanced and still maintain the goodness of what has been done since the first Avid/1 – it’s about setting a design goal of getting work done while staying focused on the picture and sound and not where you are clicking.
Michael