I’ve been dealing with specificity films that want to work at that rate for a variety of reasons. HFR 3D being one of them as they move to 60 (59.94) and they would rather deal with a better picture at 1080 than 720. If YouTube can do 4K at 23.976, I am sure the bandwidth is there for p60 at 1080 using the same compression method.
Digital signage, museums, etc. are all markets where I hear these requests. They don’t want to compromise motion or resolution quality. I don’t see why it should be such a huge issue for Avid – they do 59.94 editing, they have 1080. Put the two together. Avid using the “broadcast” excuse is one reason why they can’t expand into other markets easily. And while we’re at it, I would love to see viewers allow for portrait 16:9 rather than landscape for the digital signage market. I did a museum piece where it was all portrait and it was a pain and small images to flip and reduce so I could sync audio and edit.
This reminds me of all the battles I had at Avid for 23.976p/24p finishing: “no one wants to work that way!” was a debate I had to deal with daily…
Michael