I’ve lived through the big tech changes of the past 45 years. I feel it only a few more years before we reach a level of machine learning that transcends into actual AI and at that point, we as artists will not be able to compete. I’ve been a champion of digital tech, being one of the first to do film sound recording using digital recorders in 1984. I’ve been a beta and sometimes alpha tester for Yamaha, Sony, dSP and Fairlight with the developments of the first DAWs and non linear video. This change is different and I don’t agree it’s going to be the same as before where technology replaced jobs through efficiency and raw processing power. This time the creative process is directly threatened. Ironically we have had a couple of years where machine learning has vastly helped us with masking, audio noise reduction, denoising, upscaling etc.
I’m not interesting in just writing a prompt for generative AI to do the actual work. After nearly five decades in the industry, I know humans will not cost compete and the end result, whilst inferior to a human for a while, will be perfectly acceptable for the vast majority. There will still be niche work, just like vinyl, film and live performance has but I don’t see how this time it will just be a transition with business as usual.