I agree Rosebrand is a great source for extra-wide chroma cloth. Our studio setup has a green-painted canvas backdrop and not enough floor coverage for some of the full-body shots I need.
I went to Ace hardware with a sample chip from the canvas and matched it in a flat latex. I also already had a $50 roll of white photographer’s background paper, and I used the paint on this paper with a simple roller to cover the floor. Garbage mattes in post handle the scene to either side. Remember, you only really *need* an inch or so beyond the talent and the rest can be matted out in post, so you don’t always need as much screen as you may think.
Where the paper meets the cloth, I just have the paper roll over the top of the joint, away from the camera, and I get a very uniform green and a clean key this way, lighting mostly with a handful of large Lowel Rifas. The paper has lasted thru six jobs but does get more damaged each time. I was happy if it lasted for two gigs for the price.
If I was doing this more often, I would apply the paint to 2 foot or 3-foot square cheap basic linoleum tiles, which I can lay out or pick up off the studio floor as needed, or the back of a sheet of vinyl floor covering, the side that takes the contact cement usually takes paint really well if you prime it with a white latex primer like Kilz brand primer first. Just be sure the flooring is the cheap flat vinyl and not the foam-padded stuff.
In fact, my number one suggestion is to make the whole chroma or white/gray limbo cove with just the vinyl flooring, because it is rugged and you can walk on it and not hurt it, yet it will still roll up if you need to make room for something else. (Well, it IS heavier than cloth or paper, but will last forever and is easy to clean and touch-up with spare paint left over).
The flooring is cheap because you won’t care what ugly, poor-selling color or pattern is on the top side, so you can get end rolls and cut-offs and clearance sheets for pennies on the dollar at Home Depot or Menards or whatever, in various good widths. Sandwich one end between some 2×4’s with screws and glue, hang that board from your grid or heavy light stands, let it curve down and bam, you’ve got a nice long cove in white or green with the “infinity” curve in it. The only downside I have with it is I can’t do a corner cove with the 3-way seam yet, but maybe if I study some more origami and paper cutting patterns…:-) We used it with contact cement to surface some large double-size plywood flats for a set wall; it was the cheapest thing we could find in that size that was seamless, and it worked very well for the faux finish we put on it.
Anyway, for a flat one-direction cove, I think this can’t be beat for ease of construction, price or effectiveness in a studio setting. On the road, where you need light weight, cloth or paper is better, OTOH wind isn’t going to bother this vinyl until it’s registering on the Fujiama scale…
AT 50 bucks or so a roll, photog’s background paper in chroma green is practically disposable, and comes in enough length to tear away one damaged “set” and still have enough for one more full-length single-person shot, if you’re careful not to waste it or crease it, and watch the stilleto heels walking on it.
I’ve keyed with everything from the “real” Rosco paint to carpeting to plastic picnic table runners from the dollar store, and had success with all of them, long as they were wrinkle-free and evenly lit. Modern keyers, even in Dv’s poorer color space of 4:1:1, can handle almost anything now.
The even lighting is the most important thing, IMO.