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  • Marcus Moore

    September 30, 2014 at 10:30 pm in reply to: 10 Things Steve Martin wants in FCP X

    You can’t say that with any certainty. Especially since the current iMovie was never even intended to be iMovie at all but “First Cut”, a sidecar app for Final Cut Pro. It’s entirely possible that everything that they eventually planned to bring to the eventual FCP rewrite would have been in there anyway.

  • Marcus Moore

    September 30, 2014 at 12:51 pm in reply to: 10 Things Steve Martin wants in FCP X

    it’s a good list- mostly nuts and bolts stuff about workflow within existing functionality.

    My thoughts on timing and content of next update here-

    https://disproportionatepictures.blogspot.ca/2014/09/final-cut-pro-x-whats-next-1014.html

  • Marcus Moore

    September 24, 2014 at 2:06 pm in reply to: This time next year…

    Unless we get it very soon, I don’t think there’s time for another maintenance update this year AND a feature update.

    I’ve got a followup blog post I’ll mash out today akin to my 10.1.3 post from a while back. I’m not going to say I predicted the release date, cause I didn’t. But they were very close to the average of previous maintenance updates. Which was 50 days.

    Here’s that one-

    https://disproportionatepictures.blogspot.ca/2014/08/final-cut-pro-x-whats-next-1013.html

    Are there any glaring bugs that still need to be addressed like Copy/Paste before they move on to the next feature update?

  • Marcus Moore

    September 23, 2014 at 7:59 pm in reply to: This time next year…

    I don’t think we should expect anything until November/December at the earliest, and possibly even late January if we use past update intervals are anything to go by.

  • I’ll say it again. Competing for the same space.

    And it is a watch; but with a bunch of other stuff. Exactly the same way that an iPhone compares to a straight up cel phone.

    The distinction is that the watch market is different than the phone market, the computer market, and the music player market. Fundamentally, it’s skewed more towards fashion and taste (or at least the assumption of those things).

    Gold watches are a more important part of the watch market in a way that high $$$ versions of computers, phones, tablets, etc. never have been.

  • Marcus Moore

    September 23, 2014 at 6:09 pm in reply to: This time next year…

    The reports I’ve had from people I trust is that they’re on a great track but not there yet.

  • But it has to compete with watches. Everyone who wears watches. For whatever reason they wear them. Utility or fashion.

  • Marcus Moore

    September 23, 2014 at 6:00 pm in reply to: This time next year…

    I think FCP X’s position in the market will depending on what effort and functionality Apple put into it. We’ve seen it’s utility grow as things like broadcast monitoring, RED workflow, multi cam, and most recently file management have been integrated or improved.

    I do sense within the community that people are looking forward to updates and improvements to the weak areas of the software- most notably audio. This is still the biggest sticking point for many. Both in how it’s organized in the timeline and in the editing and mixing tools that are available. People will know I’ve had thoughts on this.

    As it’s functionality grows, I think we’ll see it continue to penetrate more markets. While I think there will still be people who ultimately leave Legacy Final Cut to go to Adobe or AVID, I think we’ve passed the nadir of FCP X angst.

    Apple will get out what they put into it. I think we’d all like to see more concerted PR and engagement. AVID and Adobe really shine in both these cases.

    But with the way things have been changing at Apple over the last year or so, I’ll hope that some of the traditional PR boundaries will erode a bit, as Apple realizes it doesn’t need to be as secretive with proApps as with the more consumer-oriented parts of it’s business.

  • I think the watch market is currently weighted more heavily towards the high end, which is why I think Apple is extending the product that far up market.

  • I think it’s just a different market than any Apple has played in. They have to straddle the world of fashion in a way they never have before- the very bottom end of the watch market is pretty eroded because everyone has a cel phone. So they need to address 2 kinds of people-

    1. People who aren’t currently wearing a watch. What functionality can they present to make it attractive to put something on your wrist. For many people under 25-30, perhaps for the first time EVER.

    2. People who currently like and wear watches. Here they have to compete equally on both function AND style. I don’t think people who like Rolex or Omega will wholesale drop what they’re currently wearing- unless the utility of the Apple Watch becomes so compelling that it outweighs the cache of the pure style of those brands.

    I agree completely it’s different. But it’s a different market. Let’s not forget that there are very successful companies out there that will gold-plate existing Apple devices for this crowd. As crazy as that seems.

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