counting the board members rooting for professional software.

[Charlie Austin]

[Aindreas Gallagher] “half interesting surely. Burberry is currently at the right hand of luxury CEO God. Even Ive is on the second floor.

at the lower level paul deneve is first among equals.”

Or, after Cook they could just be listed alphabetically. Nah… too simple. Also, Ahrendts is to Cooks left. Gotta be a message there somewhere. 😉

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Aindreas Gallagher]

as my gob gently hits my palm – er, of course. i’m an idiot. still tho still.

just take it broadly as meant charlie – what do you actually think of the make up?

edit – ok I guess kevin lynch is in there – but it’s a thing the current board chose to excise what they did off the core statement. It’s impossible to think they weren’t involved in the removal. that would be some crazy fly on the wall.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Charlie Austin]

[Aindreas Gallagher] “what do you actually think of the make up?”

I do understand what you’re saying, but I honestly don’t think it’s some big shift. Ahrendts came in to revamp retail. The luxury guy probably did come in to ramp up the watch stuff. I just don’t think any of this portends a big sea change. They just want in an a new market, and they intend to own it. We’ll see if it works I guess.

Removing pro apps from the blurb doesn’t worry me either. I think the line between Pro and Not Pro Apps is becoming veerry blurry anyway. You can cut youtube cat videos and feature films on FCP X. It’s neither Pro nor Amateur. It’s an app that anyone, at any level can use. Again… we’ll see. Maybe they’ll switch the Texas Mac Pro line over to watches. 😉

EDIT: I also think there’s a lot more to the watches than what they’ve talked about. I think the reveal was all about preventing leaks. They’ve said “here it is!”. They can’t lock down the manufacturers and prevent leaks. The software is another story… We really don’t know exactly what it’s gonna do…

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Aindreas Gallagher]

[Charlie Austin] “EDIT: I also think there’s a lot more to the watches than what they’ve talked about. I think the reveal was all about preventing leaks. They’ve said “here it is!”. They can’t lock down the manufacturers and prevent leaks. The software is another story… We really don’t know exactly what it’s gonna do…
“

no personally. i rather think this is say more the fcpx reveal: it actually is what it is. the only thing lacking is the reveal of the lack of OMF.
that watch is itemised on the site – what it is it largely is.

No transformative sense of fcpX was hidden at first demo. neither was any element of the iphone for that matter. it’s just that the cook watch is stunningly less impressive.

If apple are going to have a real problem here it’s with the fact that the watch largely is what it is – edit –

as in it feels a largely stupid superfluous object with its tongue laid out to the overtly wealthy to the exclusion of broad american society.
Cook definitely has the board installed to deliver that object.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Charlie Austin]

[Aindreas Gallagher] “no personally. i rather think this is say more the fcpx reveal: it actually is what it is”

Well, that’s fine then. FCP X kicks ass. 🙂 Again, we’ll see.

[Aindreas Gallagher] “as in it feels a largely stupid superfluous object with its tongue laid out to the overtly wealthy to the exclusion of broad american society.”

I’d agree if all they were making was the gold watch. But that’s not all they’re making at all is it? The Sport version is no more exclusive than an iPhone. They’re relatively expensive as phones go. Yet broad american society seems to be quite able, and willing, to attain them.

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Aindreas Gallagher]

well they haven’t been shown an apple gold phone quite yet.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Charlie Austin]

[Aindreas Gallagher] “well they haven’t been shown an apple gold phone quite yet.”

True. But I’m pretty sure that if Apple made a solid gold, $10,000 phone tomorrow it wouldn’t change the demand for the $650 to $850 (unsubsidized cost) versions. At all.

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Aindreas Gallagher]

I think you’re very wrong there in terms of the social implications for apple.

But if that were true, then presumably solid gold laptops are next.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Phil Hoppes]

Why are your shorts in such a knot over this. The company finished 2013 with an annual revenue of 170 Billion dollars, 98.9% of which was in consumer products. (If you WAG “Pro” revenue, FCPX and MacPro’s at 2 Billion dollars)

So their corporate statement and top management are from the consumer industry. This is a surprise????? Really????????

[Marcus Moore]

I think Apple is being cagey on the Apple Watches functionality because they don’t want to give the fast-followers time to react before it launches next spring. At the same time they had to do a hardware reveal because (as the iPhone6 leaks prove) once the device starts into manufacturing in Asia, forget keeping it a secret.

The device may still prove to not be a boon for the company, but we may not know that for at least a few years.

But I’m willing to wager it’s not going to be another iPhone- NOTHING is going to be another iPhone. I don’t think another market with that kind of growth potential exists right now.