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counting the board members rooting for professional software.
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“why, exactly, was pro apps struck dead from the core apple statement again?”
Here’s my take: aperture and iPhoto are now becoming one app. That’s does not mean in apple’s mind that pros can’t use Photos app. It means it’s not exclusively for pros. Why develop two apps when you can develop one and people can grow with it? Ms word is used by pros and nonpros. So was Fcp 1-7. The fact that’s its easy to use on a simple level and it can grow with your skill level is a good thing. My only complaint in apple’s approach was some of the dummy down vocab rather than making pro concepts accessible to beginners. No reason to have this wasteful divide between pro and consumer in many things we use. Most of the stuff they sell to consumers would be better served if they used pro standards. We would all be better cooks if we had pans that had good thick metal instead of thin crap that burns the food. Doesn’t mean we make a living at it.
I think we’ve reached the agreement that Fcp x is a pro app. But my video Hs students can begin a rough cut after a quick two minute lesson. That’s very cool . No threat to anyone here. By the time you rig out a computer with a ton of ram, external raids, high end graphic card, broadcast monitor, hours and years learning color correction and theory, knowing how to pace a story and use beats, etc etc etc then yeah your kinda like a pro if you can find paying gigs which a whole other skill set. Ok Fcp x at 300 bucks may seem like a lot when iMovie would do but it’s been 300 bucks for a few years now. It’s a pretty cool app for anyone that’s wants to edit video. As long as features cont. to be developed for pros it’s a win win and even pros got their start as nonpros. So right from the get go they were developing skills that would pay off later in their development. It’s both and not either or.
Mac Pro, macbook pro, Imacs (i7); Canon 5D Mark III/70D, Panasonic AG-HPX170/AG-HPX250P, Canon HV40, Sony Z7U/VX2000/PD170; FCP 6 certified; FCP X write professionally for a variety of media; teach video production in L.A.
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as long as they stay honest to the mission and don’t lose themselves in cartier accoutrements i suppose.
they have actually just made a solid gold ipod nano, with trimmings, from a few years ago attached to a likely 300+ dollar milanese loop strap.
seriously – would anyone like to read that last sentence again.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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this really has been coming.
https://www.theguardian.com/commentisfree/2014/sep/22/apple-software-updates-iphone-watch-ios-8
Then they launched the horrible-looking Apple Watch, which does everything an iPhone can do, but more expensively and pointlessly, and on a slightly different part of your body. Only an unhealthily devoted Apple fanatic could bear to wear a Apple Watch, and even that poor notional idiot would have to keep putting their iPhone down in order to operate the damn thing.
Zola-esque consumer level savagery in the main piece.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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There’s no surer way to get clicks than a Apple hit piece. Oh, I have to upgrade my phone’s OS… woe is me…
As for the watch- I remember equally savage articles about Macs, iPods, the iTunes Store, the iPhone and the iPad over the last 15 years. Let’s let history be the judge, shall we?
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Charlie Brooker has largely refrained to now. And he really doesn’t need the clicks – he’s black mirror sure (it’s great writing). he hands pieces off to the guardian on his own timetable now. And he rather is headbutting apple.
say this is a new lcd honeycomb of the same apps that are on your phone – that is in your hand – humming on your wrist.
he argues addiction:
“Part of the problem is that smartphones are so horribly addictive, as moreish as smoking. but a smartphone steals your time in the present moment, by degrees. Five minutes here. Five minutes there. Then you look up and you’re 85 years old.”
if you look, there is stuff out there on cutting edge iOS San Fran app groups exploiting addictive user app behaviours and rewarding them with animation responsiveness – you could wonder about FB mobile flirting with flagging anything new with red stamps not even associated with you when you enter the mobile app.and then you look at that watch, and the butterflies, and the heartbeats, and the narcotic tactile skin touch vibration cues and you really might wonder, given what they should know, what exactly apple are at, as social stewards, these days.
In essence: I’d wonder if they’re more interested in measuring your heartbeat, or strumming your veins.
https://www.nytimes.com/2014/09/11/fashion/steve-jobs-apple-was-a-low-tech-parent.html?_r=0
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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Some example’s of Charlie Brookers other thoughtful and considered commentary-
2010-
https://www.theguardian.com/commentisfree/2010/feb/01/ipad-therefore-iwant-why-idunnoand
https://www.theguardian.com/commentisfree/2010/jul/05/iphone-4-apple-new
2007
https://www.theguardian.com/commentisfree/2007/feb/05/comment.media
and his iPad 2 reaction for extra emphasis
https://www.youtube.com/watch?v=Rw9Hg369pcA
In short, this guys is about as one note as they get. He’s in it for notoriety of being steadfastly anti-Apple.
Bravo!
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well – I bow. so let’s all try it again:
“Part of the problem is that smartphones are so horribly addictive, as moreish as smoking. but a smartphone steals your time in the present moment, by degrees. Five minutes here. Five minutes there. Then you look up and you’re 85 years old.”
if you look, there is stuff out there on cutting edge iOS San Fran app groups exploiting addictive user app behaviours and rewarding them with animation responsiveness – you could wonder about FB mobile flirting with flagging anything new with red stamps not even associated with you when you enter the mobile app.
and then you look at that watch, and the butterflies, and the heartbeats, and the narcotic tactile skin touch vibration cues and you really might wonder, given what they should know, what exactly apple are at, as social stewards, these days.
In essence: I’d wonder again if Apple are interested in measuring your heartbeat, or simply being allowed to strum on your veins?
https://www.nytimes.com/2014/09/11/fashion/steve-jobs-apple-was-a-low-tech-parent.html?_r=0
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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The commentary about addictive nature of these devices is no more or less relevant than when it was about computers, or video games, or TV, or Rock ‘n Roll music, or gambling, or alcohol, or even books!
There will always be people who by nature are more susceptible to go overboard with these things. And there are people who are in it to make money off those people.
Even if you just look at the people who might buy an Apple Watch, the stylistic flourishes that Apple has put into screens like the butterfly will appeal to some people and not others. And if you don’t like it you can use another less bothersome watch face.
Some people might just like an Apple Watch because they think it’s a great fitness device, much easier to run with than a 4.7″ cel phone. And as I get more serious with running, it could be appealing to me. But it might not, it’s too early to say, since it hasn’t even been released yet.
Let’s wait ’til then, or perhaps even a bit after that, to hold the Apple watch up as Satan or a pariah of tech indulgence, shall we?
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[Marcus Moore] “Some people might just like an Apple Watch because they think it’s a great fitness device, much easier to run with than a 4.7″ cel phone. And as I get more serious with running, it could be appealing to me. But it might not, it’s too early to say, since it hasn’t even been released yet.”
AFAIK the Apple Watch doesn’t have GPS so it’s stand alone use as a fitness tool will be limited w/o being ‘tethered’ to an iPhone.
Someone, I can’t remember who, brought up that the Apple Watch is unique among Apple’s mobile offerings in that it is the first one that doesn’t condense/consolidate the functionality of other devices into a single device. The Watch, at least this generation, must go with an iPhone. It’s another gadget your have to have with you and take care of.
By contrast the iPod consolidated carrying around a CD player + a wallet full of CDs. The iPhone gets you everything from GPS to email to music to the web in one device. iPads replaced laptops as the on-the-go device of choice for many people as well as became great media consumption devices.
Given Apple’s track record I’m not going to say the Watch is going to do ho-hum business (even if it sucks it will mint money just because it’s from Apple) but previous devices seemed to do a small amount of things compared to the competition but they did those small amount of things very, very well. When Cook talked about sending ‘taps’ or heartbeats to your friends and loved ones it just sounded to me like they were trying really hard to pad the Watch’s feature set.
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