Marcus Moore
Forum Replies Created
-
The information is interesting in that it show an uptick in usage, vs stagnant or declining.
FCPX hasn’t reached widespread acceptance/adoption, but data points like this are a heathy indicator that the market is growing among a non-trivial group of users.
Philip outlined the data clearly.
-
Agreed. Let’s see what this weekend brings. Apple has typically done it’s press briefings on the Sunday. So we should hear about any announcements in the next few days.
With Adobe just announcing CS7 improvements (which keep in mind won’t be released until the fall), and DaVinci announcing expanded online features for Resolve 10- let’s hope that Apple has some exciting announcements of it’s own to make if this PR push is going to have any substance to it.
-
Yeah, the first time they posted stuff on the site was after 10.0.2. Then after 10.0.3 was released, there was nothing on the site until after the 2012 NAB announcements. Then nothing since 10.0.6 was released.
So it will be interesting to see what gets announced at NAB and how vague the time-frame is.
-
Agreed. Collaborative and audio are the low hanging fruit right now.
Dynamic trimming keeps coming up as well.
-
Sure thing. It might be more than one-on-one briefings, but my info in vague in that regard.
-
For sure. We’ve already heard about the new Mocha/Coremelt roto plugin, and Philip Hodgets Lumberjack logging plugin for reality and documentary.
And motionVFX has been hinting about something big.
-
[Jeremy Garchow] “It certainly has. In the early days, at the bottom of the apple.com/finalcutpro, you could see the features that were coming next (multicam, XML, etc and so forth).
“Jeremy, Apple has only pre-announced features twice.
1. On the release of 10.0.2 in November of 2011, they announced Multicam and Broadcast Monitoring coming “Early 2012”- these ended up being features in 10.0.3 released in January 2012.
2. On April 15th, 5 days after the release of 10.0.4, Apple had sit-down meetings with Larry Jordan and others and pre announced Multichannel Audio Editing Tools, Dual Viewers, MXF Plug-in Support, and RED camera support coming “2012”- which ended up being released with 10.0.6 in October 2012.
You might be getting confused about the Q&A document that Apple released shortly after the 10.0 release shitstorm in June 2011. In it, Apple did make assurances about certain technologies (like XML) would be returning to the software, but those were never specifically pre-announced or listed on Apple’s site before they were released in 10.0.1.
So IF Apple pre announces features next week to press, then they’re pattern won’t have changed at all. Pre-announced features have never been demoed. Though they might be this time. We’ll see.
-
[Jeremy Garchow] “We’ll see. It’s a bit different this year, they don’t have to play as big of a game of “catch up”. The amount of pre-announcing of upcoming features that was done by Apple was pretty unprecedented. It has now stopped.
I’m sure they’ll be taking meetings, I’m sure they’ll have big name interest, I’m sure we will get scant details.”
I think they’re still playing catchup in some areas- obviously less than a year ago.
Pre-announcing hasn’t changed yet. 10.0.3 features were announced with 10.0.2. 10.0.6 features were announced at NAB just after the release of 10.0.4. So if we get some feature previews at NAB next week, then nothing will have changed.
Last year’s meetings were on the record, and I don’t expect that to change this year, especially if Apple is doing a PR push.
-
Well that’s actually what they did last year: Released 10.0.4 just before NAB, and then unveiled features for a future “2012” update in select press briefings. At the time, they were careful not to say “next” update, because that turned out to be the 10.0.5 update released at the June WWDC tied to Retina MBP.
So again, I think we’ll see some product roadmap announcements- and we’ll just have to watch their language to see what we can pull from it. After 2 maintenance updates in a row, it’s a no- brainer that the next update will be feature oriented. If I had to guess, I’d say any features they’ll talk about will either be tied to “June” or “Summer”.
-
Re: in-app purchasing. That’s an interesting idea, along with Alex4D’s ideas about a in-app plug-in store. Though FCPX already catches a certain amount of flack from detractors for needing 3rd party software for things like AAF export and Legacy project import. So it would be a tricky balance. Collaborative workflow tools could be an interesting add-on. Since FCSv was always an additional product.
Apple could definitely add upgrade pricing. But the earliest timeline is likely to be an announcement at WWDC in June, with it perhaps included in 10.9 update in the fall. It’s certainly my belief we won’t see any 10.1 before then.