Marcus Moore
Forum Replies Created
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The only thing I find spurious is the amount of time Dennis has spent here, jumping in and backhanding Apple for not “listening to it’s customers” like they do; and then everyone else piling on.
And now… this.
And I say this as someone who is both a happy FCPX user for over a year AND a happy Creative Cloud subscriber since last fall [I didn’t even jump on at a “switcher” promotion time]. I personally think CC is the right decision for Adobe. And the truth is Dennis probably didn’t know this was coming down until very recently, so I’m not calling him a liar either.
I only hope that this adds some well needed balance to the discussions here. Adobe has to do what’s right for their business going forward. Sometimes that means doing things that in the short term are going to ruffle some feathers.
Does any of this sound familiar?
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Of course, here again we have another article that ignores that Thunderbolt has a ceiling of usefulness for expandability.
With Intel’s announcement about the new 20Gbps TB coming next year, would this new bandwidth allow for hefty GPUs, or is it still not enough?
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As I pointed out somewhere else in this thread. To be completely mercenary about it- even if WE didn’t matter to Apple as a customer base, the strongest case for a MacPro is in support of iOS and Mac developers running Xcode. Doing code-builds in extremely processor intensive, and when you’re testing software, you’re building over and over again. It’s the same advantage that we have when we can half our AE Renders when you’re working on a complicated comp.
And since so many people believe that Apple is ALL ABOUT iOS, it starts to make a lot of sense for Apple to have a machine that serves the developers that serves their biggest profit sector. If Apple can do that, AND serve high-end Audio/Video professionals to boot, that makes lots of sense.
Apple’s never going to back off the Mac platform- it’s the platform for people who MAKE stuff for iOS. You can’t have one without the other. As long as iOS is important to Apple’s business, the Mac will be too.
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“Really great”, is of course subjective, and you’ll never catch me betting that Apple (or any company) is going to release a product where everyone will share that opinion. But I think he has made a promise here, via public statement, and it will be pretty clear whether it’s true or not in a relatively short period of time.
Will I still be retroactively crazy AFTER the product is released?
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How much information do you expect to get about a product a year out from release? Especially from Apple- Specs? Configuration? Colour?
He said a new MacPro was coming out “later next year [2013]; that’s light on details, but it’s not cryptic.
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That supposes that every decision a company makes is from a purely and IMMEDIATELY-quantifiable profit-driven standpoint.
If Apple’s only motivation had been money, they could have cut the margins on their products in a grab for more marketshare years ago, but they haven’t. Though strangely this decision seems to have made them the most profitable computer company anyway…
I’m sure Adobe certainly isn’t a stranger to investing in technologies where they’re profit potential is years down the road.
And while I think Apple will sell a butt-load of MacPros to A/V professionals, the market goes far beyond that. Apple would see way more sales of a MacPro to iOS and Mac developers doing serious number crunching in Xcode. And Apple DOES definitely care about it’s iOS and Mac developers.
It’s not just about us. That’s why I think a MacPro is going to remain a relevant machine for Apple for years to come.
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I’m not sure he was talking about all pro apps, and not just the FCPX team.
•EDITED TO ADD From Philip…. That number is just the FCPX team, and doesn’t include Logic, Aperture, and likely not even Motion or Compressors.
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I’m not sure how you read the email as cryptic. He says they’re releasing a product and gives a rough timeframe “later 2013”. It’s not even as vague as people have made it out to be- since Apple PR followed up Cook’s comments with David Pogue saying that he was specifically talking about a new MacPro.
As to Cook’s comments about Pro customers in general, that can only be born out with whatever products they release from here forward.
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I’m not sure he was talking about all pro apps, and not just the FCPX team. I will query him on that.
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I think he’s talking about the reverse. Taking 60fps in a 24p sequence.
In his case, using the conform tool, each second of 60fps video would become 2:10 in a 24fps sequence.