Tough one.
In my old company we had a couple of MBA’s doing their final project, and my new business is based on some of their suggestions.
However, one interesting fact that kept on coming up in their interviews with the customers of the firm was how we often over-delivered, and then on a later projects would ask for money to cover those extras that had previously been free (such as overtime and nicer fx, music etc). As much as one needs to over-deliver on jobs, it shows that there are a real danger in “giving” things away for free in the first instance.
I am not sure that the invoice is the place to list all the things that one doesn’t charge for. In many cases, the customer doesn’t stop to read it. And the accounts department won’t care either, as long as it is signed off.
Maybe it would be better to put it on the call sheet/post production brief and an explainer there to the client that you love what you can do on this production, and thereby have gone that extra mile without charging for it.
Obviously, if you already have the kit you loose nothing by making better work for a future show-reel. Although some clients feels they should be able to use existing kit for free.
Case story: We had a specific client who wanted access to our Digital Betacam VTR by a minute cost, rather than the hourly charge. The Digital Betacam only started making real money when we sold the VTR and dry-hired in by a day-rate only…
All the Best
Mads
@madsvid, London, UK
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