How can all these “TV” commercials be so long? Don’t people tune out after 30 seconds? I’ve done a lot of TV spots, none of them over 30 seconds. It’s hard to get the basic company info in, much less tell a story.
Did these examples really air on TV? How are they 2, 3, or 7 minutes long?
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com