Lowell Niles
Forum Replies Created
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Hi! In reply to the original post: I looked at it for about 2 minutes and figured out how to isolate the vocals.
First, apply the “remove vocals” effect. After this is done, select the entire waveform and do “capture noise print”. This sets everything EXCEPT vocals as noise. Then undo (command-Z on mac for example) the “remove vocals” effect so you’re back with the original file. The captured noise print is still there, so now all you have to do is “noise reduction (process)”.
Have a great day!
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com -
Did you forget to link the video?
For lens flare effects I use the Red Giant add-ons (knoll light factory, etc). Simple and lovely.
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com -
I think you’re talking about diffuse glow. Very simple.
1. Shoot with lots of backlight.
2. Apply the “diffuse glow” filter.
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com -
It looks like one of the components of the “light” templates in Motion. Grab it from there.
Motion->File->Open Template->Light->Light Open
You can either work with their template and tweak it to your needs, or output it to a video and use it as an overlay in fcp.
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com -
I might use mocha to track the bottle’s movement and apply it to a mask. Better yet, simply create a bottle-shaped mask (using the pen tool) which is slightly smaller than the bottle, so you’ll mask away any green that becomes exposed during the rotation.
As for the right way to do it: any way you get it done is the right way! A lazy Susan is useful (unless Susan is your employee) but it’s hard to get the object on the precise axis of rotation. For a symmetrical object (in the y-plane) like yours, I might use a shaft attached to the bottle then connected to two supports (imagine an axle with a wheel that is actually the bottle). This is used in action films for flying, rotating arrows, bullets, spears, etc. and gets a perfect rotation. The support frame can be a sturdy cardboard box. The hard part is connecting the axle perfectly to the center of rotation of the bottle. Ideally, the actual body of the bottle can be used as the axle (not as illustrated here) then composite the shot.
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com -
Your story reminds me of the guys who do “Car Talk”. Great radio show. I’m glad you got some positive affirmation in the end.
I can’t tell you how many times pitches my team was sure would be a hit have been rejected in favor of the old fashioned, hard-sell, formulaic approach. I keep a notebook and save my ideas for other clients. We were able to produce ads that got millions of views on youtube and other outlets, so this is what I point clients to when they balk at our ideas.
Anyway, sorry to digress the thread from the original posts!
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com -
Think about SEO.
If someone is to search for a business on google or yelp, not knowing that you exist, what words would that person enter in the search field? Luckily, google analytics can tell you popular search terms. You can even rank the terms listed above and see which are more popular search terms.
Since most people find businesses online now, I would base my company name on that.
For example, someone looking for a video to be made might search google for “professional video production”. If they are in your area, they might pull up yelp and search nearby for “video production company”. If your business has “video production company” in the name, it will probably be listed in the first results.
Of course, if your business can grab the domain name matching your preferred terms, even better.
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com -
No Mark, never knew about the “Gold Blend” series until now… Very good reference! It seems to me like Gold Blend was being marketed as an upscale, fancy coffee for people with refined taste. The overall theme IMO was luxury, taste, class. I like that they focused on that.
For my series of ads, the client is a retail chain and wants to focus on their large selection, friendliness, buying power, 12 thousand distribution centers, employee knowledge and enthusiasm about the products, and that they’re neither a big-box store nor a small boutique, but something right in the middle (just the right size). I don’t know how to get all of those points into a 30-second spot AND tell a story, but we are still working on it.
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com -
Wow Todd you’ve done a lot of ads. Great to have your insight!
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com -
LOL at getting your hero’s journey in 30 seconds, Mark. That is a lofty goal.
I see, if you buy several slots you can have a several-minute, story-telling commercial. I agree that our attention span here in ‘Murica is short, but if I’m watching a show, I don’t stop in the middle of it and watch another entire show then go back and finish the first show… To me, being willing or able to do that is akin to having ADD. It’s very interesting to see how it’s done elsewhere.
I just signed up for 6-ad commercial series (four 0:30 ads and two 0:15 ads). I wonder if we can pull this off as being some sort of sextology (the 6-version of trilogy? My best guess for the correct word) and tell a story over the course of the 6 ads. The client is flexible and I can pitch this, with the last ad being due in December as the Christmas special. Has anyone done this? I guess it’s a form of branding.
Lowell Niles
Creative Director, Sunword Studios
https://sunword.com
