[Kent Vanderberg]

When shooting HD and framing for 16:9, must one always protect for TV to center-cut crop the sides of the frame on 4:3 TVs? Our intent was to use the entire width of the 16:9 image and then letterbox it for 4:3 distribution. But a broadcast engineer wandered onto the set and said the letterboxed version would appear both letterboxed and pillarboxed on 16:9 TVs. Our frame included text on a sign which cannot be cut off if center-cropping might occur.
I have a 4:3 TV at home. How is it that I see letterboxed 16:9 national spots all the time? I cannot believe that those spots are being letterboxed and pillarboxed on 16:9 TVs; they’re filling the 16:9 frame.
I would like to distribute the spots in full raster 16:9 for everyone that is viewing on 16:9 TVs, whether viewing the SD channels or HD channels. But I DON’T want those viewing 4:3 SD to have the image center-cropped. How do the national advertisers manage to have their spots letterboxed on my 4:3 TV while playing full screen 16:9 on newer Tvs? Please explain. Thank you.

Kent

Kent

[Kent Vanderberg]

When shooting HD and framing for 16:9, must one always protect for TV to center-cut crop the sides of the frame on 4:3 TVs? Our intent was to use the entire width of the 16:9 image and then letterbox it for 4:3 distribution. But a broadcast engineer wandered onto the set and said the letterboxed version would appear both letterboxed and pillarboxed on 16:9 TVs. Our frame included text on a sign which cannot be cut off if center-cropping might occur.
I have a 4:3 TV at home. How is it that I see letterboxed 16:9 national spots all the time? I cannot believe that those spots are being letterboxed and pillarboxed on 16:9 TVs; they’re filling the 16:9 frame.
I would like to distribute the spots in full raster 16:9 for everyone that is viewing on 16:9 TVs, whether viewing the SD channels or HD channels. But I DON’T want those viewing 4:3 SD to have the image center-cropped. How do the national advertisers manage to have their spots letterboxed on my 4:3 TV while playing full screen 16:9 on newer Tvs? Please explain. Thank you.

Kent