Keith Koby
Forum Replies Created
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oh you’re right… damn. i was getting so proficient at the sequence jeremy noted. I almost wrote an automator script for it.
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I thought maybe you posted the same info on fcp.co as well!
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Edit.
Nevermind. See the next thread… -
[Santiago MartÃ] “Today’s PPro updates includes OpenCL acceleration, that’s what Apple was waiting!”
That is actually really great news. Joking aside about the waiting… It will be interesting to see the comparative results between cuda acceleration on a good nvidia card versus OpenCL acceleration on the dual D700, D500 and D300 models on PP and AE.
Keith Koby
Sr. Director Post-Production Engineering
iNDEMAND -
[Walter Soyka] “[Herb Sevush] “On the other hand rumors of Avid’s imminent demise are also a bit overblown, 4K or no.”
To try to put my wall of text above in perspective, I agree with this.”
Yeah I don’t believe in that going out of business stuff. And I hope they don’t. I have a few good friends who are employed by Avid who I’d rather see stay employed – and as I said above or below depending on the sorting, they’ve made or purchased (and then nurtured (not killed off)) several really great products over the years that have made post and tv/film better. So all sarcasm about 4k and marketing aside, they have certainly earned my respect for that.
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[Herb Sevush] “Well, yes, I have been doing that. I have been exaggerating to make a point.”
I can’t tell the difference between your exaggeration and regular tone. So I apologize for that… But it reads to me like you will write something a few times in a thread i.e. “it’s all avid in new york” to make it as if it is a fact when it’s definitely not the case.
And I do write sarcastically in response to people, see above, but I hope the sarcasm is taken as sarcasm and not taken as anything else. So your “Exaggerating to make a point” is lost on me because it seems the point you are trying to make is just not true.
[Herb Sevush] “There are folks still using Legacy for broadcast in NYC, I’m actually one of them.”
[Herb Sevush] “So tell me what do you see, what companies do you know in NYC that are using something other than Avid for broadcast, something that can be purchased someplace other than eBay.”
There are literally still thousands of legacy editing seats in broadcast in new york city. I’ve had several meetings with my peers at other broadcasters, networks, post houses and streaming services, over the last 2 or almost 3 years, all of whom had significant fcp7 and fcp6 infrastructures. The issues most of us faced were the same and it was interesting to discuss the dilemmas and they certainly were way more civil and productive discussions than the ones found in here.
I will not name names outside of those meetings and I otherwise won’t say what other businesses are doing (by name) where I have first hand knowledge. I don’t think that it would be my place to do so. They can do that themselves if they want. I don’t mind discussing generalities, but you’d have to take my word for it.
But what I don’t care for is throwing crap out there like it’s “all avid or no work in NYC”, because it’s just not true.
There are certainly former legacy places going with premiere. There are places like where I work that are going FCPX. There are many places holding on with 7 until the market shakes out (yeah that’s still a strategy). There are other places that were going premiere until they bungled the ownership thing which causes big companies to have to re-budget from a capex purchase to opex in mid stream (don’t cross the streams, it would be bad). Some corporations don’t like adding opex. And there are places that have different software in different divisions and they are just fine with that.
What I’ve heard little of except for what Mark R was saying here, was that companies are buying in whole hog on Avid switching from a legacy/xsan environment. I know of one other place that was avid edit and fcp7 for producers and they switched to all avid. I see Mark’s case as rare but I’ve been told that there are indeed places picking up avid, just not on the scale that everything else becomes extinct or even that they are in the majority in NYC even… The guys that switch legacy to premiere also probably have a mac to pc switch to deal with which is complicated on large scales because you have to administer windows boxes with way more attention in a large environment.
At this point I think it’s funny to share that all the folks that I’ve had the pleasure of sharing with (larger NYC broadcast post facility admins) had an initial panic that at some point we’d have a labor shortage with nobody knowing how to edit in premiere or fcpx – those two being the logical switch choices from legacy/xsan/stornext infrastructures. FCPX obviously being the bigger concern of the two a couple years back, because Premiere was nicknamed FCP8. However, I can tell you I haven’t had any problems so far finding guys that can edit well in x. Our best “go to” freelancers were all over it anyway and they, like everyone else love it for certain things and dislike it for others.
I’m now waiting for another week (?) or so until Apple gets around to releasing this software and hardware to see what the future really holds. If it is good for FCPX.1 or whatever is’s called, it will be interesting to see the flow of information between my peers yet again.
The message to apple was clear from the people like me and my peers over the last >2 years, and I do think that the FCPX team had there ears open.
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Yeah it’s great. But don’t you have to bind to OD? We have to bind to AD and dual binding worked for a while but got messy at some point around lion and we never went back.
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btw – don’t take my sarcasm wrong from that earlier post. Avid makes and has bought a lot of great products and we’d probably use more of their stuff (besides protools etc) if it weren’t for the economics of it.
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You have to stop talking out of your arse. There is more than avid in the broadcast sector in NYC.
Keith Koby
Sr. Director Post-Production Engineering
iNDEMAND -
For me, I thank god every morning that Avid hasn’t resorted to deceptive marketing practices like touting 4k. They crossed the line once with that stereoscopic non-sense that nobody uses. It is an obvious sign of shenanigans that can’t be tolerated in this forum.