Instead of waiting until they had a feature set suitable for demanding high-end customers,
There was social currency in using FCP 7 for amateurs, students and Indy film-makers precisely because it was a tool that was also used by “Pro’s”. Along with that came the perceived lack of “ceiling” to the creative potential. After all, if a Feature Film can be cut on it then what’s your excuse?
Anybody who takes their filmmaking passion seriously, at any level, does not want to hear that their creative ambitions have been defined for them, even if in reality Apple are just saying “we’ve decided that you’d never use the complicated stuff anyway”.