Joseph W. bourke
Forum Replies Created
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Geoff –
There are many assessments one can make with just an hour or less with a new software package, especially if one is very experienced with that type of software.
If I had been driving a car for ten years, and someone sold me a brand new car that was a new paradigm, and jaw-dropping, then it had the steering wheel in the back seat, the brake pedal and the accelerator pedals reversed, and the windows didn’t open, I’d know pretty quick that it wasn’t for me. There are basic functions that one expects to be carried forth that ensure that the learning curve is minimal, and that key features are kept intact.
In the book, “Universal Principles of Design”, there’s a chapter on just what has happened to the editing world, entitled “Not Invented Here”, and I quote:
“The not invented here syndrome (NIH) is an organizational phenomenon in which groups resist ideas and inputs from external sources, often resulting in subpar performance and redundant effort (i.e., “reinventing the wheel”). Examples abound….
“Long after market feedback and usability research indicated that the optimum number of buttons on a mouse was two, Apple stubbornly refused to change and maintained its one-button mouse design.”
“Four social dynamics underlie NIH: belief that internal capabilities are superior to external capabilities; fear of losing control; desire for credit and status; and signigicant emotional and financial investment in internal initiatives. NIH resulting from a perception of superiority is often pervasive in organizations with a proud legacy of successful innovation; their past successes effectively sabotage their capacity to consider external sources.”
Need I say more?
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
You should remember, though, that hay that’s been through the horse once is a heck of a lot cheaper!
I’d say (based on public reaction only – I’m an AVID and PPro user) that FCPX is like a once killer cat that’s been detoothed and declawed, and had its’ ears put where its’ tail used to be.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Todd –
Thanks for correcting my mis-information. I know I had read it somewhere (the whole thing about rendering directly from PPro or AE being inferior), but it never made sense that the same engine wouldn’t be driving all the products.
So there is no reason (other than the convenience of queuing and more presets to use either rendering directly from AE or PPro, or rendering a master from the above, then using the Media Encoder? Thanks.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
It would seem really odd to me that all of the Adobe products that render don’t use the AME, but I know I read somewhere on the COW that the render output from PPro and AE were inferior to the process of rendering a master from PPro or AE, and then rendering the various deliverables from AME. I’ll have to do some backtracking and see what I can find in the archives.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Another good thing a lower third gives you, if you design it carefully, is a chance to put a client “bug” on the lefthand side of the lower third. This gives branding throughout much more of the production than if you just put the client logo at the front and at the endslate (if there is one).
Carefull planning can give you the ability to build a lower third system in which the bug is up throughout the video, and the bug, as part of the lower third, is in the identical position as the freestanding one, giving branding throughout the entire runtime.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Rafael –
I would swear that I read somewhere in all of the FCPX postings (possibly on the FCP Forum) that this offer was world wide. You may want to go directly to the source (the Adobe website) to double check this, and if you don’t see it there, either call Adobe support/sales, or post on the forums.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Hi Tom –
One thing to bear in mind with your workflow, and you may already be doing this, is to output one, highest rez master from PPro, or AE, and then use that as your master encoder file in Media Encoder.
For some reason, and this may have changed as of CS5 and CS5.5, the quality of the encoding engines in AE and PPro are not as high as in Media Encoder. I don’t know why this would be, and I hope others will weigh in with the facts (why or why I’m wrong), but I’ve always had better results doing it this way. It also gives me one, finished, archive master to burn to DVD and put offsite.
That said, it also makes it easier to track one “Master Master” file, than multiple masters. Much of my work involves outputting one 1920 x 1080 master, which never sees the light of day, then encoding in Media Encoder for the various web flavors the client wants on the website, on their iTouch and iPad devices, etc.. I can import one copy of the master, duplicate it in the queue, and choose all of my output specs. I then run the queue, and go get some more coffee – although most of the time the renders are so quick that they’re done before I get back.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
I want to see that suite of touchscreens at lunchtime, when the pizza gets brought in and the client leans over my shoulder and says I want the cut right “there” [smear].
The engineering department will be reduced to the Windex department. There will be rules about what you can and can’t have for lunch. Salad…ok…tuna sub…forget it…cheese-itz snack…are you nuts? Dead pixels will no longer have any meaning, because they will be obscured by food particles and schmutz.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
You’ll notice the Money Out the Box was all one dollar bills – that sounds about right.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
The only difference now is that if you contact Adobe Customer Support, you’ll actually get an answer.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com