All the drama was a gift to Avid. A gift I might add that Avid has yet to capitalize on. My meetings with Avid reps – have been laced with – “well we’ve got a gajillion dollars in the bank so….” – so they may not be motivated to really grab this opportunity. They don’t see any money in the individual user. (Adobe, here’s your cue…)
I think what is lost on Apple is that the Source/Record Timeline model was something that was refined over a decade of preceding products. From EMC to Ediflex to Lightworks.
Revolutions happen in areas of technology and culture that need them. Apple has tried to revolutionize something that hasn’t finished it’s evolution to begin with.
On my show we have experimented with Compressor 64bit workflows – but as we are a XSAN based, multi-cam show – iMovie 10 is not something we’ll be integrating any time soon.
Jon Miles
Producer / Post Supervisor
Real Housewives of New Jersey
Sirens Media