I bet every single person that read this post at one point or another considered him/herself a rock star when others didn’t. The real question might be, how to you recognize a rock star in a sea of sheep.
9 times out of 10, it’s probably the guy making comments that piss most people off, including the boss.
Sheep hate rock stars because they make them look inept. So perhaps the better question is, how do you identify the rock stars you already have, and how do you manage them in ways that keep the sheep from burying them in bureaucracy (which is the ultimate weapon of sheep).
I’ve been to a dozen networks and what I’ve seen time and time again is the operations people (aka sheep) are the backbone of the company, but the rock stars (aka genuine creatives) are the ones that get the glory. This leaves the operations people resentful. They are the ones that handle the grids, excel sheets, accounting, and all the background processes that are absolutely necessary to keep things running.
The most effective system I’ve seen consists of someone creative at the top, and they rule with an iron fist. 90% of scripts have to get kicked back. 90% of cuts have to be criticized and sent for revisions. 90% of work can not be good enough. The result? The operations people see the creatives suffer (it’s a good suffering though) and back off. Suddenly they’re thrilled they’re NOT the ones doing the creative. When a genuine rock star comes along and gets things through on the first pass, the sheep flock to them because this person solves the creative problem. Other creatives try to emulate that person with some success. Other rock stars come through. And for a while, the sheep and rock stars live together in harmony.
How to you find rock stars? That’s the million dollar question. It’s almost always the person you don’t expect. How many people didn’t recognize you for your skills early on? Most of the time, the real rock stars aren’t the ones with the cool jeans, the great hair, and an award winning smile. It’s the nerd in the back room playing with a new plugin or watching old films for ideas. That’s the one I want, anyway.
John
Magic Feather Inc.