[Jim Giberti]

Well Bill, I’ve vacillated over the change and the PrP option for a few months and decided to put X into real action this week. I’m starting a series of three TV campaigns and made the call to start them in X. I can honestly say I was pretty comfortable in 24 hours and really comfortable in 48.

I have a series of spots ready to finish that are all in 7, so I’m in a similar situation as you.
Even with learning while building the new projects the new work is flying.
Going back to 7 today was the same for me as for you. To me, it feels older and much slower – after a couple of days.

I also see an image quality bump, and to me the color grading looks nicer than the 3 way in 7 and I’ve been using lot’s of secondaries and masks…very fast. Lot’s needs to evolve, but what a nice start.

Seriously, it’s taken a couple of days with X to move just as fast as I could in 7 after 10 years and the interface is much faster, rendering is great on an i7.

Also not a single crash in all of the heavy usage.

[Jim Giberti]

“Give me the keywords, the metadata, the ability to edit native h264 files, the skimmer, the motion effects, the logic effects in the timeline, the color tools, the timeline index, the ability to filter bins by typing in a search field, and all the other cool things about FCX, but for God’s sake, give me back my tracks.”

This would have been a good email from Steve Jobs to the FCPX development team after the first presentation.

[Jim Giberti]

I’m with ya Bill.
As a creative director and head writer I’ve spent a career either critiquing or defending ideas.

But I wasn’t going in any one direction. To the contrary, I was taking the middle road.

Besides, using your metaphorical standards, meat and fish have been around a bit longer than flavored drink mixes.

[Jim Giberti]

Sorry Bill, I forgot to mention the people who over-think things.

[Jim Giberti]

Allow me to summarize.

Anyone who likes the program also likes Kool-aid a lot

Anyone who doesn’t like the program eats gruel from wooden bowls.

The rest is just a bunch of boring technical stuff.

[Jim Giberti]

As a vacillator who still hasn’t applied X to a professional project I have to say I’m agreeing with you Craig.

I had to crank out a ridiculous deadline last week of 5 TV spots for a last minute presentation. I began thinking how much I wished I was working in X after repeated clip collisions. Going between the two paradigms is definitely helping me see the value of both, but I’m “this” close to pulling the trigger on using X for all our new schedule of work.

[Jim Giberti]

As my wife, who’s an Adobe expert in design and web but no FCP experience, said: I can see Apple adding the option of color wheel control or color board control in future upgrades.

[Jim Giberti]

Yeah, I love that piece Marvin (I own an ad firm).

And I agree that the Cow has been a great place to work this out in typical support group fashion (if support groups began by dropping blotter acid.)

I’ve grown to appreciate the sense of humor and irony from both sides of the debate. For example, initially I thought Aindreas was a ranting malcontent. Now I’ve come to understand that he’s a ranting, creative thinker with a most commendable attribute – self-deprecation.

I can’t help but be impressed with the thoughtful opinions and insight from people like David L, Craig S and other opposing views.

If you removed a couple of the relentlessly condescending and douchey voices it would be a lot more enjoyable, but for someone that’s vacillated over X since it was released, the Cow has become a daily visit for me and I have little doubt that the thoughtful opinions have had impact in Cupertino.

[Jim Giberti]

“Nicely said” if you think there’s any relevance to Marvin’s guessing. And I mean no slight by that. Marvin seems both intelligent and thoughtful.

But I think that broad, sweeping assumptions are fun to write and read but have little value in making real decisions…sort of like what’s wrong with politics in general.

Personally I prefer the glass half full/half empty view.

Right now there’s good reason for the disenchanted to be disenchanted and the hopeful to be hopeful.

You can see Apple’s moves as part of a strategy being implemented on schedule or action in response to criticism. I’d expect that the latter is part of the former (exchanging “criticism” with “feedback”)

The knee jerk criticisms are as predictable as are the knee jerk defenses.

I like the middle road.
Apple is obviously a smart company – all the intelligent folks here have decided to build businesses with their inventions.
Apple is imperfect and capable of bone-headed decisions and obviously horrid communication at times.
All the smart people here have experience with other programs and their initial shortcomings and growth pains.

To me, today, given my similar experience, it appears that Apple is on a good course with X not a stupid and reckless course.

Note that I didn’t say “brilliant” or “visionary”, I said “good”.

I’ve been wrestling with the X decision like a lot of other business owners.
Things are progressing in that regard, obviously not fast enough for many but time (and nothing else) will tell.

[Jim Giberti]

It’s the place I visit regularly knowing it will be the first place to find out about the awaited update.

Oh, it’s here.