Jim Giberti
Forum Replies Created
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[David Roth Weiss] “And, any adult here who still believes in David Pogue, Santa Claus, or the Easter Bunny also gets no respect from me.”
I think that’s a bit unfair to Santa and the EB.
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[Bill Davis] “While I fully appreciate your analogy – I think it’s based on a bit of a skewed premis.
“Who’da thought?
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[Tim Wilson] “There’s a metaphor in there, right?
“I’m looking.
[Tim Wilson] “Anyway, nearly 30 years later, communication is working for me. Highly recommended. 🙂
“Apple?
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[Bill Davis] “I don’t think it’s actually Apple’s communication or lack thereof that’s driving the unease at all. It’s just a convenient target.
“My last thoughts on this, and no surprise Bill, it’s an analogy.
Specifically referring to the value of “secrecy” when dealing with people who really rely on you.
I’m planning a surprise anniversary party for my wife. Everything is contingent on the surprise, secrecy is a premium in my undertaking…if it leaks out, all of these months of time and effort are ruined.
Then I find out through friends that my wife actually thinks all of this secrecy means something else. She thinks I’ve lost interest in her. Worse, all of this secrecy has led her to imagine the worst. She actually thinks I’m having an affair. And worse still, I learn that she’s online talking to other men, considering leaving me.
This is the point at which the secrecy has lost any real value vs saving the marriage that I’m actually trying to celebrate. I don’t need a marriage counselor to tell me that I need to let her know that I love her, that all is well and I want to keep her from leaving me for another.
This thing called the internet, has been broadcasting daily to everyone at Apple for a very long time, the fear that they’ve abandoned the professional, creative community. To the point now where former, professional Mac proselytizers are writing articles all over the internets about switching to Windows and PCs.
That’s a good time to have a sit down with your wife and not try back channel communication through her girl friends.
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[Richard Herd] “And that’s the nuts and bolts of it, right? They created a universe. “
Well, we kid of created it together.
They’ve made the Macs.
We’ve made all the beautiful films and designs and music and stories using them
That’s the universe.
Without us, Cupertino’s just a campus with expensive perks.
At least that was the dynamic that worked before they got really, really rich.
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[Craig Seeman] “I think Apple may be working out how they communicate with the media. It’s not like they have a lot of experience doing this 😉
“Exactly my point Craig,
Looking at the Pogue/Franz/Forbes/Cooke statements, clarifications, long term promises, I’m just suggesting there’s a bit of a better way to treat your venerable creative professional base.
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[Craig Seeman] “They’re also being blunt honest.
“Amazing that Apple lives in a universe where the words “blunt” and “vague” can be interchangeable.
I don’t live there.
If my business were dependent on Mac Pros (which gladly it’s not any longer) I would be furious at seeing my PC peers running screaming systems if all I had to counter was the email promise of something better than my already aging technology in an 18 month window.That’s just me.
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[Craig Seeman] “An email from the CEO directly to a customer is irresponsible?”
Craig, I’m just seeing this.
Why, because it was done obtusely through an email to Franz that had to be confirmed.
I’m busy like most professionals.
We tend to like our information delivered directly so that we see it.
It’s a level of respect that professionals typically pay to one another.If this is Mr Cooks statement then why in dog’s name, after a couple of years of obvious frustration within the professional community and knowing that you’re nor going to offer them anything for maybe a year more, wasn’t it this directly published in, oh I don’t know, any credible publication on line or otherwise…say the COW:
“Thanks for your support. Our Pro customers are really important to us. Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year..”
See, I just changed two words and made it a direct message to all our valued customers.
Business 101.
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[Craig Seeman] “Cook wrote the email. Apple officially confirmed it to the media. No spy involved here. Apple’s confirmation is what it is, a Confirmation from Apple.”
a blessing if you will.
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[Craig Seeman] “Apple’s business. Cook jumped in quickly and clarified and the next major MacPro transformation. Now us business people can make a decision on that one way or another. You don’t have to like it but he gave it to us.”
Hey honey…yeah go ahead and plan dinner, I’ll be home by say, some time in 2013.
We have very different bars regarding communication and actual information worth considering.
I like Apple Computers but I think they’re an absurd and irresponsible company in the way the treat the professional community.