I can agree with your statement to some extent.
The other day I was watching Larry Jordan’s thoughts on FCPX release. He said, there is only one company on the planet that can rethink process of video editing. It’s Apple.
I was listening to one of That Post Show episodes with Bob Russo from Avid. Bob said that they would rather compete against Adobe or Authodesk, than Apple.
I hear these little evidences from different sources constantly.
P.S. Maybe the main reason I belive in Apple’s paradigm is that release of FCPX allowed me to make money by editing video for web faster and smoother.