Herb Sevush
22
COW Coins
20
Premiere Pro Coins
Forum Replies Created
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FCP 7 still resides on hardrives for those who have purchased it and copies of it are still available at Amazon and B&H.
Many are reporting (this is unsubstantiated) that Apple has been trying to get those copies back from the resellers. Even if that’s not the case the number of available new licenses is very limited.
You’ve left facilities and editors with no way to plan for expansion until the delivery of theoretical upgrades – and the content and timeline of these upgrades have not been officially promised by Apple, they are merely the deluded wishes of the very hopeful.
The Pro aps installer for FCP7 no longer exists. so even if you buy a new copy you get 7.0 not 7.0.3 – which is a huge difference in functionality. You remember what an actual upgrade IS don’t you – it’s the incremental improvement of a program, responding to user feedback. And what about re-installs – what if your hard drive fails and you have to re-install form your discs – back to7.0 you go.
But all that’s fine in your view “because the last thing they need, especially after this launch, is another group of new FCP 7 users complaining about the lack of updates.” — Yeah, screw ’em.
So there is no advantage to editing and delivering on pro res? meaning they get no monetary gain from people using their hardware, software and codec? really?
I was talking about their gain from feature films and network TV shows watched on iphones and pads, not social media. And in that venue, which is the venue of the people that are complaining on this forum, they obviously don’t gain enough for them to continue producing the tools needed to do the job. If they cared about this audience we wouldn’t be having this exchange.
And with the advent of the ipad and iphone and the fact that people are using it to access on demand video programming (especially during commutes or while away from a tv), you’re going to turn your back on this new audience?
I fully understand why Apple is catering to this audience. My whole point is that Apple has made a reasonable business decision to go after this audience, which is much larger than the high-end pro audience, because it will make them more money. They obviously thought FCP was too complex for their new target audience. What’s shameful is using the Final Cut name in a deceitful way to brand this new program and the EOL of FCP7 with no warning whatsoever to the editing community that had been supporting them for all these years. We helped make that name mean something, now they take the name and burn all their bridges. If you don’t have a problem with that, well your a different sort of person then I am.
Herb Sevush
Zebra Productions -
Chris –
but it is quite odd that the hardware I/O & plugin developers have been completely left in the dark.
Thank you, yes, that is the point.
Herb Sevush
Zebra Productions -
Craig –
Before you said “it would be a challenge to mimic an old paradigm when AV Foundation’s media handling is very different.”
Why? What about AV Foundation makes a Viewer window so difficult?
“I think Apple believes the new GUI, the new ways of working, will make editing faster and easier.”
Yes, faster and easier. Like for children. You do that by limiting options, removing customization, avoiding complications like choices.
David Pogue, in his favorable review of X in the NY Times described himself as someone who thought that Imovie was inadequate and Final Cut was too intimidating. He is the ideal marketing target for FCPX.
The idea that you couldn’t write a 64 bit AV Foundation version of Final Cut Pro that could have maintained backward compatibility while upgrading speed, power and data management is ludicrous. X is the result of marketing decisions, first last and always. As the man said “follow the money.”
Herb Sevush
Zebra Productions -
2 – It’s a new ap built from the ground up and rushed to market.
Rushed to Market? They’ve been working on it for 2 years.
3 – It’s a new way of “thinking” while editing, hence the rush to market, so that you can start becoming familiar with the theology WHILE STILL using FCP 7.
If they wanted us to still use FCP7 they wouldn’t have taken it off the market. The reason it can co-exist with FCP is that it is a totally different program. It doesn’t overwrite FCP7 for the same reason Firefox or Itunes doesn’t overwrite FCP.
And again, Apple turning it’s back on Pros because it wants to a consumer level? How would any board of directors entertain that notion when you consider the following –
1 – FCP is dominating market share PRIOR to release. Why would they suddenly throw in the towel?
Because the towel is too small. It’s a dish towel, they want to sell beach towels.
2 – Pros are the ones who purchase apples high end gear with more frequency than a consumer would – with an average upgrade/purchase every 4 years.
Pros are a major pain in the A** who ask a million questions and are never satisfied. The Mac Pro has stagnated as much as FCP7 in the past 2 years and is a good bet to be discontinued. The money in the market is in Air, Imacs and ipads.
3 – They are entrenched in film making on the cusp of digital distribution.
Means nothing. They get no advantage distributing a movie whether it was cut on FCP or a Moviola.
4 – They now have a whole audience (iphone and ipad)
Yes, and now they have a product to service that audience. That is the whole point.
Herb Sevush
Zebra Productions -
Craig –
Premiere Pro is 64 bit and yet, guess what, it looks and acts like a NLE.
The fact that Quicktime was a problem and the code had to be re-written has nothing to do with the fact that this product was re-targeted for a different audience. They killed the Viewer window (which eliminates Multi-Cam)– was this necessitated because of AV Foundation or because it’s now a simpler program for Youtubers to navigate?
Herb Sevush
Zebra Productions -
David C.-
What hardware platform are you on?
Herb Sevush
Zebra Productions -
You would be missing out on a well developed & well supported piece of software.
I never said Smoke wasn’t a good product, I merely said the very idea of paying money to discreet / autodesk makes me wretch and I would sooner leave the business then have anything to do with them. There are many un-fair un-just things in the world I can’t do anything about – but doing business with people who have already screwed me would make me ashamed of myself.
Herb Sevush
Zebra Productions -
This forum is full of ex-edit*ors. And all of us recognize the writing on the wall, we’ve been in this toilet before. The only difference is now they expect us to buy a new product from them, it would be like Discreet saying – yeah we screwed you on edit*, say you wanna buy a Smoke?
It may not be business wise but I’ve always suffered from what is known as Sicilian Alzheimers – it’s where you forget everything except for who screwed you. I will never touch a Discreet and/or Autodesk product again, and if this goes down the way I think it will, I will never buy another Apple product – pro, consumer, whatever.
Herb Sevush
Zebra Productions -
Yes, it’s not uncommon for someone to hold onto EOL’d software and use it for years. But what would be not only uncommon, but actually down right ridiculous, would be to think that such a person would ever buy new software from the very people that just screwed him.
End of the circle.
Herb Sevush
Zebra Productions -
The difference is we are talking about migrating to a new application instead of upgrading an existing one.
“users have managed to keep using those old versions for a year or two without issue”
It is not enough to know I can still use my current FCP7 – I need to know for a certainty that I can add new licenses when my business needs them, and they will be updated to run on current hardware and operating systems until X is ready for my use.
“I just don’t agree that the implications pulling it are quite as… apocalyptic as some are making them out to be.”
Well the implications are either that Apple wants out of the broadcast market (my inference) or that they are a bunch of morons (you’re inference.)
Herb Sevush
Zebra Productions