[Herb Sevush]

“Well take his analogy out (it’s baseball, so I sort of flew over that part of it). Does his post on the future of media make sense?”

Because it was baseball I couldn’t get past the analogy, I sort of flew over the rest of it.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

“This guy seems to be saying that in our industry, leveraging content for additional use (I guess kinda the equivalent of business metrics that focus on generating “incremental sales” in retailing.) is a big potential profit driver that should be taken very seriously.

Are you saying that this *isn’t* the case in media production, that it “shouldn’t” be – or maybe that a video asset is something essentially different from any other type of business asset?”

My rant had nothing to do with his opinion about media, it had to do with his bizarre analogy to the book Moneyball. Every last statement he made about the book is totally wrong, bizarrely so.

It seems to me if your going to try making analogies to a book it would help if you A) read it, and then B) understood it. If you can’t be bothered with those two little items, then I don’t think I’m going to care too much about your opinions on media.

I’m more than happy to point out his lapses on a line by line basis, but I figured you just wanted to understand what pissed me off. Stupidity mostly.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

Actually Sony and Grass Valley do cater to this market with Sony Vegas and Grass Valley Edius. Edius would probably be the go to NLE for this sort of application, incredibly fast, can handle anything on the timeline with no rendering, not heavy on the graphics and audio side.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

If you click on the word “post” in Martin’s comments it takes you to this link:

https://blogs.creativecow.net/blog/6549/playing-mediaball

where someone is blathering on about changes in the world of media and trying to make an analogy with the book Moneyball, only he either never read it or is too thick to have understood it. As ornery as I can be on this forum , it is nothing to how tilted I can get when discussing baseball, where I don’t suffer fools at all.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

Dominic –

I gave Edius a look after X first came out. For me there were 2 problems – a lack of integrated compositing workflow and a version of multicam that is not quite robust enough for what i do, although it could work well for others. I’m also fairly committed to a ProRes workflow for now, which makes switching over to Windows a little difficult. Otherwise I loved what I saw, especially the speed and ability to handle anything on the timeline without rendering.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

“I’ve since read that all i might need is an SD card reader if i want to get the footage from the gh2 to my desktop at the highest possible quality and then use log and transfer…is this correct?…”

Yes, that’s correct. Your camera records onto the SD cards and then you transfer those cards to your computer using log and transfer in FCP. In the L&T window make sure you capture the images as ProRes, then you’re set.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

I hate to tell you, but however it was that wrote the “mediaball” article you pointed too is an illiterate dunce. If his understanding of media content is no better than his misunderstanding of “Moneyball” than I don’t think his ideas should carry much weight.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

Why are you trying to capture direct from the camera into FCP. Why don’t you just record to digital media in the camera and then import using log and transfer?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

Export your audio clip with 5 seconds of either room tone or just slug at the end. Bring this new clip back in to FCP and add the reverb to the new clip.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

And let me add that running a P2 card through a moviescope ain’t easy.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf