[Herb Sevush]

[Bill Davis] “And every one of those “second tier” photos and video makers are getting better at it every month.”

That is absolutely not true, the ones getting better at it are a rarity; which is not surprising because it’s not their field of interest.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Bill Davis] “You keep saying this over and over again”

Because I believe it to be true.

[Bill Davis] “The truth is that 10 years ago the new digital production tools replaced the traditional tools in the hands of the traditional editors.
Today, that transition has happened down at the casual user level.”

Once the digital tools were available, the entrance bar dropped. You can look at forums from 5 to 7 years ago, even before Youtube existed, and find Avid editors crying that their livelihoods were being taken away by a bunch of kids with HDV cams and FCP laptops. This did not start last year. It has accelerated, like everything else in the digital era, but literally nothing significantly new, other than the rebirth of 3D (ugh), has happened in the past year or two in video post – things have evolved and grown but in video post we are still in the beginning phases of a radical change that started about 10 years ago. Distribution has changed much more so, but call me when the cable networks start going out of business, and then we’ll talk about radical changes in media.

[Bill Davis] “You didn’t have a generation of kids with BetaCams, or even DSR series cameras running around. You DO have a generation of kids today with 5dMkIIs or the like. And a laptop. And editing software. “

No, you had a bunch of kids with HDV cameras and FCP Express or Premiere or whatever they could find. Before that, in the 60’s you had me shooting stop motion animation with my father’s super 8 camera.

I love the democratization of media. I’m glad it’s accelerating. I don’t see this year as a big technical watermark year. It’s been a big year for news media and cat videos.

The kids that are out there do not do what I do, and I don’t do what they do. Someday they might be able to work for me, and if so, then I’m glad for the increase in the talent pool. Someday I might work for them, it’s all good. But Iphones do not a revolution make, although they are great for recording one when it happens.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Phil Hoppes] “10 years ago and nothing has changed?”

That’s not what I said. A tremendous amount has changed in ten years, but I don’t think a tremendous amount changed between April and July of last year. Youtube wasn’t invented last year. Cheap HD cameras weren’t invented last year. FCPX isn’t a revolutionary product. The revolution started 10 years ago and we are still somewhere in the beginning of it.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Andrew Richards] “So FCP7 lost who-knows-what features that would have been in early development and the Pro Apps team were forced to look at rewriting everything from scratch.”

Didn’t they face something like this when they moved from OS9 to OSX?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Bill Davis] “I bet it’s going to make a lot of folks here really, really grumpy if this is ever confirmed.”

As one of the grumpier grumps around, I can tell you that it means nothing to me at all. Whether they completed a 64 bit FCP8 or not isn’t the issue, what they chose to release is the issue.

Even if the story is totally bogus does that mean they couldn’t build a 64bit FCP8 tomorrow if they wanted too? It’s Apple’s strategy and marketing approach that pisses me off, I could care less what they might have done and when they might have almost done it.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Phil Hoppes] “We may be seeing the same type of fundamental shift in the video editing industry as a whole as, once again, technology has significantly lowered the barrier of entry to making your own movie, allowing a significantly larger user base of movie makers, who simply won’t follow the previous traditional methods used to create a movie. “

This technological breakthrough happened in video post about 10 years ago. 64 bit is an upgrade, but hardly revolutionary. FCPX is different in it’s approach, but not enormously cheaper, faster or better (if at all better.) I don’t see any fundamental shift, unless you too think shooting movies with an Iphone is the way to go.

It’s been many years since the barrier to making movies has been the cost of cameras or NLE’s.

[Phil Hoppes] “They want to work with more media, do it faster and do it cheaper. “

As the old saying goes “faster, better, cheaper – you can have any two out of the three.”

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

I have seen multi-clips get corrupted. If you haven’t gone to far, I would suggest creating a new project and creating new multi-clips. Just deleting the multi-clips and creating new ones in the same project file often isn’t enough.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

In your timeline, is multiclip playback checked?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

Actually, as a non-user, I always thought the idea of auditions having different lengths was a major strength. It’s something you can’t do in FCP7, the whole stacking and muting idea only works if the clips are the same length. It would seem to me auditions would shine when you want to try out different takes of the same scene, where each take might be a few seconds off from each other, and compare how they play with the material around it. I always thought that was a great idea.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

“Not that I condone fascism, or any -ism for that matter. -Ism’s in my opinion are not good. A person should not believe in an -ism, he should believe in himself. I quote John Lennon, “I don’t believe in Beatles, I just believe in me.” Good point there. After all, he was the walrus. I could be the walrus. I’d still have to bum rides off people.”

“He’ll keep calling me, he’ll keep calling me until I come over. He’ll make me feel guilty. This is uh… This is ridiculous, ok I’ll go, I’ll go, I’ll go, I’ll go, I’ll go. What – I’LL GO. Shit.”

“So THAT’s how it is in their family… ”

and finally

“Cameron has never been in love – at least, nobody’s ever been in love with him. If things don’t change for him, he’s gonna marry the first girl he lays, and she’s gonna treat him like shit, because she will have given him what he has built up in his mind as the end-all, be-all of human existence. She won’t respect him, ’cause you can’t respect somebody who kisses your ass. It just doesn’t work.”

Which I believe bears some analogy to our relationship with Apple.

Just sayin.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf