To Mark’s point where he says that the difference in timing ” has to be accommodated in the planning before the shoot, so the shots have longer “handles” on them to help the timing work out”. That’s not always true or possible.
We often translate client videos into other languages. Experienced translation companies will “adapt” the transcript properly and use certain words that give the same meaning, but in a shortened form. This allows us to keep the same timing of the original video, hit the key marks in the video, and have the subtitles read at a reasonable (readable) speed.
The mistake many people make is trying to translate their videos without understanding how the professionals do it. Just because someone can translate a print piece, does not mean they can properly translate a video and keep the proper timing intact.
Feel free to reach out to me if there’s anything I can help you with.
Greg Ball, President
Ball Media Innovations, Inc.
https://www.ballmediainnovations.com