Franklin Mcmahon
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It’s a huge market, even if you do a little research the numbers are ramping
https://www.podcastingnews.com/2009/05/20/nielsen-internet-video-viewing-up-50-percent/
https://www.podcastingnews.com/2009/05/01/nielsen-ad-dollars-moving-to-internet-video-social-networking/
https://www.podcastingnews.com/2009/05/04/mass-adoption-of-web-to-tv-technology-coming-by-2013/For producers, the web is where the dollars are at. The cycle continues in a lot of fields, it comes down to knowing more than your clients.
When the web boomed web site producers make a killing because it was hard to do a site. Its tougher for them now, because you can create a blog now quickly. So many web designers are dovetailing into things like SEO, because that is a skill still hard for the average person.
Photography, when digital first started, people make a huge amount. Now anyone can get a DSLR and become a photographer. So it got tougher.
Games are a huge market, because its still hard for the average person to make and produce a quality game. Developers of iPhone apps and games are making it big, because an average client does not know where to begin.
So basically there is a wave you can surf, new technology comes out, its hard to do, you do it well, charge a lot, repeat. But waves always taper off.
Social media, web video, podcasts…companies having their brand on social networks, web video, etc. is still a challenge for brands. It gets easier all the time, but still tricky. Being a social media expert past few years has made a lot a lot of money for people, however now everyone is getting into the game, so its still a little tougher to stand out, but still a huge market.
Producers do one thing basically, tell stories…social networks, the web, video, all is story telling. An exciting new avenue to tell stories and convey the stories of clients is social networks and the web. It is tough because the tools and technology literally change every single week. As soon as you create a facebook and twitter account, you realize you need to create a ping.fm account to link them…and so on.
There is no bigger buzz then the web, online video and social networks, and no bigger market that is expanding as rapidly. It is hard to keep up with, but its like surfing, there are good surfers and there are surfers good at looking for the next big wave. Being on the top of a current wave gives you are birds eye view of the next big wave. And so on…
Frank
P.S. BTW Grinner I approved your LinkedIn introduction to Chris, great guy, good luck and keep working the networks 😉
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If you outsource it, I have a recommendation…I had CiHost years ago and left them..not great service. Of course that was probably 8 years ago. I have been with 1and1.com since and the service has been great, great tech support and great prices.
I also have an account with Dreamhost.com, but have not done too much with it. They do allow unlimited bandwidth, which is great if you do video podcasts or shows and burn through a lot of bandwidth. But I would recommend 1&1 if you are looking for a good host. And you can do shared hosting through them if you want to host other people’s sites.
Frank
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Franklin McMahon / Host
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Of course, when it comes to Playboy, I am the right person to ask..haha…
Well I would say its a lot of capital to acquire or start a station, and even though digital has offered many new channels, cable systems still have only so many slots available. The biggest market in the last few years has been “HD content” channels..but that is tapering off, as all the other channels are switching to HD, the channels that focus on HD are starting to fade (MOJO HD is the most recent causality). There is an upswing in “Green” channels, content focused on sustainability, earth and environment. In addition to being environmentally good, any producer, station or investor needs to jump into the green market now, as its gonna to take off big, and produce much “green” dollars. Ted Turner says it right in his autobiography, if he were young and starting all over producing a network, content or new project, green would be the one place he would begin, he sees that as the potential for the biggest future market, and the main thing he would invest in.
There are channel brokers and if you need some contacts, email me frank@fmstudio.com.
As for the web, its certainly a better idea to ramp up a brand and channel on the web these days, costs are lower and you can focus more on content. Plus test the waters.
One thing to try is to start with a show, develop a show, kick it into the web, go viral, build a following. Having even one hit show will make things easier when getting traction to build a network or station.
Frank
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Franklin McMahon / Host
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Here is Tim’s marketing blog:
https://themessageelectric.blogspot.com/And the entry we referenced on this episode:
https://themessageelectric.blogspot.com/2009/02/when-everything-is-in-focusnothing-is.html___________________________
Franklin McMahon / Host
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I agree with Nick…buyouts should be a lot more.
Also keep buyouts in mind for future projects as a line item. Add a section in the contract where they can opt to either buy the raw footage and/or buy the rights (with a suitable and substantial price attached). You’d be surprised how many companies will just pay the extra up front to have the flexibility down the line. If explained and pitched correctly they just bake it into their budget. Then you don’t have to worry about a phone call 2 years later, working out a price and verifying your archives.
I learned about the value of raw content when I started to do photography professionally. Selling and reselling images, assigning a higher rate for usage that often eclipsed the original shoot cost, etc. There are several good books on photography selling and reselling, these are fairly eye opening for a lot of video producers, and it really hit me at the time that value is in the stills or footage and their worth, as opposed to the hours clocked producing it. Really shifted my way of thinking about producing and I applied it to other things such as video, graphics, web, etc.
Frank
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Franklin McMahon / Host
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Cable modems PLUS turbo.
Many comapanies have an advanced mode for cable modems and they don’t often advertise them too much. For example in Maine here there is Road Runner and Road Runner Turbo is double the speed for an extra $9.95. I of course ordered the turbo because between digital cable, digital phone and road runner I felt like I wanted to give even more money monthly to time warner.
I just did the speakeasy test
https://www.speakeasy.net/speedtest/And outside on wi-fi with my Macbook Air I got 14343 kbps download and 959 kbps upload, that is with Road Runner Turbo
That’s fast enough for my needs. So if you do have cable broadband, call up and see if there is an advanced mode.
I’d really like to get optical FIOS but its not in this area yet. Someday…
Frank
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Franklin McMahon / Host
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I remember I was one of the first people to get a digital SLR many years ago and I had just started a photography division and promoted “shooting with digital!” a lot because everyone else was still using film. I finally realized that clients did not really care that I was using digital, they just wanted great pics.
It was then I realized that potential clients don’t really care about equipment, even though we get all tingly talking about it. So I agree…leave the equipment talk out of it. Its more about the vision and your talents.
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Franklin McMahon / Host
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[Ron Lindeboom] “We had a guy in our company who was one of the smartest people that I had ever met. In three years he did little to nothing. He accomplished little, even though he had mountains of talent, knowledge and ability. We finally got rid of him to hire Abraham — who had none of his predecessor’s knowledge or ability. But what Abraham did have is drive and ambition. In half the time of his predecessor’s tenure here, Abraham has accomplished 10 times more, at least. It may even be double that estimate. “
Great example…that pretty much sums up what I was trying to say…
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Franklin McMahon / Host
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I heard that term in an article I once read:
https://magazine.creativecow.net/article/clients-or-grinders-understanding-the-three-market-types
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Franklin McMahon / Host
CreativeCow.net PODCASTCreative Cow Podcast in iTunes /