Any of the motion behaviors you mentioned will work for what you are trying to do (motion path is overkill if you are just moving linearly). Once you have applied a behavior to your text (just click and drag), click on the behavior (or the object/text) in the layers panel and then go to the Inspector and go to Behaviors tab. You will be able to adjust the speed and many other parameters there. For some behaviors, this is done by changing the Out of the behavior (not the object). Even using the text sequence behaviors, once they are applied you can adjust their specific attributes in the Inspector/Behaviors.
The Inspector is your friend, so get familiar with each tab within it and what they do.
Key framing is also an option, but really unnecessary for what you are doing unless you want to use multiple speeds during the sequence (the behaviors allow for ease in and ease out changes too).
Good luck.
-David Grimes