[David Frisk]

It’s just weird to me because when you talk to the majority of Final Cut users, they’re never shy in saying how Final Cut is taking over Avid’s business in the broadcast and feature world. “The BBC just switched all their Avid’s to Final Cut”…”X movie is just one of the many new films being cut in Final Cut instead of Avid..expect that trend to continue” (not exact quotes, but you get the picture). Those are the TYPES of things said, and they’re said often.

So one would think that because Apple is trying to get more into that business, it makes more sense to be there, especially when they can make so much more headway now that their competitor isn’t there. In that way, I don’t see how Apple isn’t even stupider than Avid for not going. Avid’s already got an established client base in that arena…when you’re the underdog and you’re trying to get business, aren’t you supposed to push a little harder than those already established?

I understand that the two companies make decisions for two completely different reasons…but for the reasons I just stated above, doesn’t anybody think that Apple is more stupid than Avid for pulling out and missing this opportunity to clench the only part of the market that Avid is still pretty far ahead in? Of course not, which is why I brought this thing up in the first place.

[David Frisk]

Apple’s withdrawal from NAB says more about the state of the economy in general than about the state of the pro apps.

I guess I just don’t understand then. Why is it when Avid withdrawals, it’s because they don’t have the money to go or because they’re dead or whatever else…but when Apple withdrawals, it’s because of the state of the economy? What, the economy is exceedingly worse now than it was when Avid announced their stance?

The simple fact is that the great majority of the FCP clientele are not broadcasters. For Apple’s pro apps sales, there is no great benefit when it’s chief competitor is absent and they are in a belt tightening situation. Why expend revenue to promote something, when there will likely be nothing to promote?

The majority of Avid’s clientele are broadcasters, yet FCP’s isn’t? So then how is Avid their chief competitor? Why have they been showing up all these years if they don’t even have the same clientele as Avid? Why would they not be showing up now that they have a chance to steal this clientele?

What you’re saying doesn’t make sense. You’re basically saying they shouldn’t go because the people they compete with aren’t there…but the next line you say that they’re not even in direct competition due to different markets. Well which is it?

Look, everyone can spin this however they want to, but the fact remains that Avid withdrew from the event with an announcement about making more of a grassroots effort. Everyone said it was a lie, they were just in too much financial trouble, and even if it weren’t a lie, it was stupid to withdrawal. Now that Apple has done it and released a VERY similar announcement about their grassroots efforts, everyone thinks it’s not so shabby an idea.

Honestly, I don’t even care what the reasons are. Avid says it wants to get into more personal meetings with people. Is that true? Who cares! Apple says something similar. Is their reason true? Who cares! My point from the beginning was that no matter what reason Avid gave, it was stupid to everyone for them to have ever withdrawn from NAB. There’s no reason they could have given that would not have been regarded by people here as an acceptable reason. Now that Apple’s made the same announcement, suddenly people are coming up with lots of acceptable reasons…ones that Apple has never made a comment about…but people here sure are willing to make some up in order for it to be okay for Apple to do what was unacceptable by Avid just months earlier.

So you see, maybe I don’t completely understand you’re reasoning about how the two companies differ and that I’m “too caught up in the hypocrisy” to see it…but the hypocrisy was my whole point to begin with! I never cared what the reasons were. I cared that everyone screamed “THERE’S NO GOOD REASON A COMPANY LIKE AVID SHOULD MISS NAB…APPLE WOULD NEVER DO THAT”…suddenly, they’re changing their tune.

[David Frisk]

And once again, instead of repeating myself, I’ll point you to my post where I already replied to this comment you made.

https://forums.creativecow.net/readpost/8/974433

[David Frisk]

Yea, people can change their minds all they want. I’m just in awe at the people on these boards, who I generally think highly of, changing their minds not because they actually thought that way for themselves, but because Apple is doing something and they want to defend that decision. Not because they actually believe it (and they obviously didn’t a month ago), but because they convince themselves that this is now what they think.

Again, people can change their minds if they want to. Who am I to say otherwise. But if people are so easily lead to think a certain way or do something because they’re like sheep, then I guess I’ll take professional opinions on here with a grain of salt from now on.

[David Frisk]

“…if your biggest competitor is skipping the show, why waste the money to be there?”

Why shouldn’t they? Wouldn’t it make sense to grab as much attention as you can now that your competitor isn’t there? Seems like an opportunity that should be grasped.

Again, whether it makes sense or not isn’t what I was pointing out. It’s the fact that nobody asked the question “if your biggest competitor is skipping the show, why waste the money to be there?” months ago when Avid announced they wouldn’t be there. Because everyone would have thought that was a stupid question, that’s why. As of the time people got this announcement about apple dropping out, people’s minds suddenly changed.

[David Frisk]

I totally agree. My observation, however, was of the irony of these boards…because a couple months ago, it was Avid that was going out of business, not NAB. Suddenly it’s changed.

Not pointing out anybody in particular, just a general observation.

[David Frisk]

I realize that Apple is more than FCP, which is why my smarta** title wasn’t that they were going out of business, merely dropping FCP.

I don’t see the big difference. Apple touts FCP as being an industry standard pro application, just like Avid. It’s no less important for Apple to be there than it is Avid. As you said, NAB is about post production. Avid is post production. Final Cut Pro is post production. Just because Apple as a company won’t die, that’s not the point. We’re talking about succeeding in their pro applications. Like I pointed out earlier, when Avid announced they weren’t going, it was announced that Avid’s “post production business” would die. However, nobody’s forecasting the death of Apple’s “post production business”.

I realize that the death of Avid’s “post business” means the death of Avid itself, while the death of Apples “post business” wouldn’t mean the death of Apple. However, everyone expected Avid to die when they made their announcement, so why doesn’t anybody see anything bad happening to the FCP division of Apple? Is it because they think Apple will continue to support a failing FCP business? No. It’s because everyone thinks that FCP will continue to do just as well and not lose money or business because of this. Yet when Avid announced it, they were going to lose even more money and business because of it. People’s minds suddenly seemed to change on what the consequences of not going to NAB are. That’s where the hypocrisy comes in. It’s only because it’s the mighty Apple that’s doing it that it’s suddenly become no big deal (or at least not nearly what it was).

[David Frisk]

Funny how everyone here announced the death of Avid when they announced they weren’t going, yet when Apple announces it, it’s because “Oh, well I guess they just wanted to save some money…”

It all sounds like those apple loyalists out there that act like Apple can never do any wrong. Now I’m not saying that anyone here is acting like this is a good thing, but this is nothing like when Avid announced the EXACT SAME THING. When that happened, there was a hundred post thread going on about how stupid Avid was and that they were just about finished. So why is it now that Apple announces it, nobody here makes it out to be a fraction of a problem of when Avid announced it?

Sorry, but even the few posts I see here just seem so hypocritical to me…

[David Frisk]

Cool, got it. Thanks again for all the help.

[David Frisk]

Oh yea, good suggestion. Don’t know why I didn’t think of that. Thanks!

The reason the place I freelance for doesn’t just delete the media and come back to the source tapes if necessary is the same reason we don’t master back to tape too…tapes there seem to disappear a lot, never to be found again.

Anyway, just out of my own curiosity, would mastering back to MiniDV, a program that originated in DV, create recompression artifacts and loss of quality if the footage had been altered and color corrected and all that jazz? I figure it would since you’re basically re-encoding to DV to lay it off onto the tape, the same way you would if you were to export out a DV file. Is that correct?