I watch the demise of both the chain and indy video rental stores in my own neighborhood.
Netflix and the like win for convenience which does speak to the movie “consumer” priorities.
On line rental has never been good at discerning individual tastes for recommendations. That may well be deliberate, since the technology really is there. Why be detailed when the library of available movies is severely limited.
I can’t help but think that in many ways, this hurts the indy filmmakers even more. Hard to find cult movies, good festival circuit films that don’t get picked up for distribution, shorts that used to find there way onto compilations discs because they were liked by the store staff, never found on Netflix.
Indy video stores had selections colored by the interests of their owners and staffs so there was alway some hope they’d champion a less popular niche. That just doesn’t happen in our Netflix driven streaming market.
With the new Apple Music streaming service, they’ve created space for artists to upload and market their own music as I understand it. If they were to ever do something like that for filmmakers I think it would be possible to compete against Netflix. One might find the blockbusters but also the fans of niches can be introduced to those creations and their creators.
Alas all I’d need would be “someone” to respond to, “I like noir science fictions from eastern Europe” and get an “Ah, you mean titles like these…”