[Tim Wilson] “So how do you get your most excitable folks excited? You tell ’em stuff. “
But WE are the excitable folk are we not? 😉
[Tim Wilson] “Agreeing that Apple has no FINANCIAL incentive to be secretive, but some STRATEGIC ones that aren’t related to markets, but to friends.”
Common Apple, tell me your secret and I’ll be your BFF. 😉
But do they have any “special” friends anymore? Seems they don’t have “favored” journalists anymore. Anyone who happened to be at NAB got into the meeting without needing a secret password or byline.
It seems even the plugin pluggers and tutorial tooters who used to be exclusively FCP, aren’t anymore.
Heck when it comes to their other software both iOS and macOS have public betas. Of course those updates are free once you buy the dongle. But, FCPX is now POP own forever (unless they’re thinking of changing that with the new App Store Subscription model) as well.
If they announced that the next version would make an excellent baked lasagna I wouldn’t stop all my projects to wait. It wouldn’t impact a purchase since, for many people, there’s no either/orness with NLEs anymore. There’s not even a “better wait to buy more seats” motive to avoid the non existent upgrade fee.
Not only don’t I see a business model for secrets, I don’t see the secrets impacting the open marriages we now have with our NLEs.
Apple wont even let us be friends with benefits.