[David McLasty] “I’m not bashing Avid, I own a Symphony 6 system. But They are getting slaughtered by Adobe and Apple with their pricing model, Premiere with their mercury playback is very, very good.”
The problem is that Avid isn’t a software company. Most of their revenue is hardware… and that’s not doing as well as it should.
I mentioned elsewhere that Avid really needs to commit R&D for better Isis integration with other NLEs, IMHO. Every facility that goes Adobe is a facility that isn’t going Isis.