[Craig Seeman]

I don’t doubt part of what’s been missing are people with the expertise to set up larger project collaborative workflow. That’s beginning to change as Ronny attests to. FCPWorks is another example.

As to Apple’s target, consider the time/effort Apple just put in to developing the new Library structure. While it may not be Avid/Unity/Isis yet, collaborative workflow does seem to be on Apple’s radar now.

[Craig Seeman]

The way I read it, they reported what they have, how much more they expect to spend on accounting, what their borrowing potential is… if they wanted to go into debt to raise capital.

…. then they reported a couple of days later (other post I added) that after having stopped giving out stock grants to executives, they started that again “to retain and motivate management.” This at about the time 4 senior employees jump ship.

Sure sounds like they’re explaining how they’ll soon be running on empty and how they’re going to get there.

[Craig Seeman]

Another interesting tidbit May 16 SEC

https://biz.yahoo.com/e/140516/avid8-k.html

Change in Directors or Principal Officers

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

On May 14, 2014, the Compensation Committee (the “Committee”) of the Board of Directors of Avid Technology, Inc. (the “Company”) granted options to purchase shares of Avid’s common stock to the Company’s executive officers, including named executive officers, under the Company’s 2005 Amended and Restated Stock Incentive Plan, all as set forth below. Historically, the Company has made equity awards to its executive officers and key employees in the February and March timeframes, respectively, or in connection with the executive or key employee’s hire. However, following the commencement of the ongoing accounting review in late February 2013, the Company suspended its annual and new hire grants pending further review of the circumstances surrounding the restatement and evaluation of the Company’s compensation programs in the context of the changes in the Company’s management in 2013. Based on that review and evaluation and considering the importance to the Company of retaining and motivating management and key employees during the ongoing transformation of the Company, the Committee has determined to reinstitute regular option grants. In this regard, the Committee made the following option grants to our executive officers and other officers:
…

[Craig Seeman]

I noted this linked to as well in the comments.

Avid May 13 SEC filing.
https://ir.avid.com/secfiling.cfm?filingID=896841-14-27

Given the accounting costs they’re being hit with, one wonders if senior level employees feel there will be no growth potential for them for some time if they were to stay with Avid.

$22 Million in cash reserves with remaining payments to restatements expected to be $15-20 Million.

[Craig Seeman]

Did you use forced key frames or the equivalent in your encoding?
Try changing that setting and see if it helps.

You could test encode to another codec to see if the issue is “universal” to the source.

Make sure you source QT is ProRes or other I-Frame codec.

[Craig Seeman]

You may want to try self contained rather than reference Quicktimes.

[Craig Seeman]

[Oliver Peters] “If you look at their historical marketing, Mac-specific products like IO and KONA were always shown with FCP “legacy” screen grabs.”

At the time FCP legacy was a big role player in higher end workflows. As much as I love and prefer FCPX the market, for various reasons, isn’t at that point (yet).

[Oliver Peters] “One of the big things people buying cameras are concerned about is workflow.”

But some have argued that FCPX has no specific advantage here as ProRes playback is widely supported. Granted Avid doesn’t seem to support 4K sources yet as I understand it.

Do you think PPro CC users would be influenced by seeing FCPX with CION? I don’t.

[Craig Seeman]

Maybe it’s just me but it’s hard to fathom Apple getting into this kind of relationship with a third party. The only thing I can think of is that AJA got some kind of deal on ProRes licensing in return for this “consideration” in their product marketing.

I’m not sure that people purchasing in the AJA “price range/market” are influenced by what NLE they see in a product shot.

[Craig Seeman]

[Oliver Peters] “In any case, I see absolutely no correlation between CION and FCP X”

There isn’t so I’m not sure why you seem to single it out.

[Oliver Peters] “The same person who buys a Panasonic 250 or a Canon 7D probably isn’t the customer for the CION, even if the body cost $0.

OTOH, if you’ve already invested in a C300, for instance, and have the right pieces and glass, then adding a CION to the arsenal for 4K work might not be a big stretch.”

But the body is thousands less than the higher tier cameras and I know some who will cut corners on the body before they cut corners on glass… if a corner needs to be cut. The price difference might cover part of the cost for another lens. As you certainly know, good glass has much better longevity than camera bodies.

[Craig Seeman]

[tony west] “They must think CION users will may cut on X

That’s why they put it in that ad”

There are certainly X users who cut RED and Arri footage. Granted that might not be a big portion of X users but I’m not sure if the bulk of Premier Pro users are doing that either.