Clayton Burkhart
Forum Replies Created
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What I am speaking about is the use of face detection for creating masks, not actually for an automatic style correction. Isolating is the time consuming part..
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[jake blackstone] “It amazes me how much FUD people are willing to spread for no reason whatsoever.
Just because Euphonix is Ethernet based, it doesn’t mean, that it’s any more difficult to install, than the Wave. As a matter of fact it’s exactly the same. Install software, connect, choose DHCP and you’re done. How’s that more difficult, than USB? In fact, ethernet is more robust, works at long distances, just like any ethernet devices (try to use USB panel on anything, more than 20 ft) and Eupohonix is network-able. You can connect Euphonix to the router and use it with any computer on the network. And I’m not even talking about the ergonomics, with Wave being total abomination. But the bottom line for me is, I’m using it with Smoke and Resolve. With Wave it’s a no go…”Yeh, and when your ethernet address drops out for no apparent reason in the middle of a grade and suddenly you are frozen, that’s not FUD. I have seen it personally with Eucon on several gigs in post houses, so that’s not theory, that’s actual, real life experience.
Anyone who has ever seen this message pop us when they are working knows exactly what I am talking about:
“Inappropriate EuCon license. Program will crash.”
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I looked at this question for quite some time. The build quality is better with the Euphonix, but it’s smaller size is both it’s strength and weakness. The point of a control is to have everything at your fingertips. With apple Color I found that the Wave allowed me to do less digging for the tools I needed. It also function simply by plugging in a USB cable. The Euphonix is ethernet based, sometimes a pain. So I chose a Wave panel and I love it.
This said I do not really know how both of these are mapped for Resolve, so the real question is how easy both are for this app.
Anyone else care to elaborate?
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I actually own quite a lot of stock in Apple. I was lucky enough to buy it at 1/10th of the price it is today. However, I have recently thought of selling it because of this debacle.
Why?
Not because pro-editing matters much as a market for Apple, but rather because the roll-out was so clearly mismanaged and represented such a total disconnect from it’s announced target community at NAB (even if it’s true target is the consumer), that I see internal problems. No management team worth it’s salt would intentionally piss off it’s client base in such an abrupt manner. Even if that represented a small portion of their market. Regularly returning dollars are still dollars regardless of how fractional that part of the market is for them. Remember they have carefully cultivated this market for more than 10 years.
Further, my experience tells me that when a company overextends itself it forgets the marketing base that helped it arrive at it’s golden moment. In this case media professionals who helped give it a reputation and coolness factor, seem to have been forgotten. If that is the case it won’t be long before Apple has such a mainstream presence that the coolness factor will have moved on as well. In a word it will have saturated the market from a branding point of view.
Lastly, it has been suggested that Mac is actually surprised by the backlash. If that is the case it is even more worrying, that reveals more than poor management, it suggests a total disconnect from an intended client base.
Warren Buffett would not be happy.
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All of this may or may not apply to the release of FCPX, but I sure am getting tired of being told what I am feeling in this situation.
I have even had a moderator tell me that I had pent-up frustration.
(Which couldn’t be further from the truth)Can we please leave the pop psychology behind?
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You are absolutely right. Having only worked in fashion and advertising for the last 20 years, i must know nothing about how a fashionable brand is created.
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[Phil Hoppes] ” No…. I don’t buy Tommy Hilflger I get cheap Khols or Costco if it fits. I could care less what Calvin Kline is pushing. I don’t buy a Chevy because they make a Caddy and a Vet. No one in the consumer market Apple serves cares that you use or don’t use an Apple product.”
Totally disagree. Apple is all about sleek design and PRESTIGE in the minds of the masses.
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There is a paradigm in the fashion industry.
Haute couture ceased to be a viable business activity many years ago. However, without high fashion the sales of ready-to-wear dwindle quite quickly. The prestige value is infinitly more valuable than the physical sales of the product.
If Apple ceases to be the product of choice in the upper echelons of media creation, it will not be very long before the public moves on as well. In many ways Apple is first and foremost a design company afterall.
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There is a difference between letting everyone know it is time to move on, and actually setting up false expectations and later disappointment.
The latter is never good for any business.
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I don’t like viewing this as a “conspiracy” either. I prefer to say “strategy”.
However, there is nothing that precludes giving consumers/prosumers this NLE and not keeping FCS 3 on the market for pros. There is nothing in the developement needs of the pros that would require the kind of resources to be anything near a business deficit. Further, if Adobe can do it a relatively painless way more than a year ago, Apple could have done it better and quicker a long time ago.There is absolutely nothing in marketing strategy that says you have to alienate this particular base of your buying public (pros) in order to move your other apps forward.
Further, you don’t hold a NAB style meeting to present a pro product with the intention of disappointing that audience by creating false expectations and a backlash on the day of the release.
I think this was quite simply a strategy and a miscalculation.