Sales of FCPX/ share price

[Kevin Cannon]

Up 6.4% since launch day?

KC

prehistoricdigital.com
hardworkingpixels.com

[Richard Cooper]

https://chart.finance.yahoo.com/z?s=AAPL&t=3m&q=&l=&z=l&p=s&a=v&p=s&lang=en-US&region=US

Richard Cooper
FrostLine Productions, LLC
Anchorage, Alaska
http://www.frostlineproductions.com

[Andrew Stone]

It is coincidence. I follow Apple stock closely… The stock had gone way down well below “resistance” as the stock people call it, on the 21st. The markets that day had a significant rebound and if you plot the Nasdaq and the Dow against Apple’s stock performance you will see it is just following the market, more or less.

Conspiracy doesn’t apply here as much fun as that would be.

—
Steadicam & Camera Operator

[Alexander Kallas]

Too early to tell? I’ll wait and watch….

Cheers
Alexander

[Clayton Burkhart]

I actually own quite a lot of stock in Apple. I was lucky enough to buy it at 1/10th of the price it is today. However, I have recently thought of selling it because of this debacle.

Why?

Not because pro-editing matters much as a market for Apple, but rather because the roll-out was so clearly mismanaged and represented such a total disconnect from it’s announced target community at NAB (even if it’s true target is the consumer), that I see internal problems. No management team worth it’s salt would intentionally piss off it’s client base in such an abrupt manner. Even if that represented a small portion of their market. Regularly returning dollars are still dollars regardless of how fractional that part of the market is for them. Remember they have carefully cultivated this market for more than 10 years.

Further, my experience tells me that when a company overextends itself it forgets the marketing base that helped it arrive at it’s golden moment. In this case media professionals who helped give it a reputation and coolness factor, seem to have been forgotten. If that is the case it won’t be long before Apple has such a mainstream presence that the coolness factor will have moved on as well. In a word it will have saturated the market from a branding point of view.

Lastly, it has been suggested that Mac is actually surprised by the backlash. If that is the case it is even more worrying, that reveals more than poor management, it suggests a total disconnect from an intended client base.

Warren Buffett would not be happy.

[Alexander Kallas]

Good clear thinking Clayton, a great model for investors in any company ie get in at the bottom, and out when you smell the top of the run.

Cheers
Alexander

[Mitch Ives]

You might be on to something. Right or wrong, like many people, in spite of my best efforts, this debacle has soured me on Apple in general. Not a good thing since I’ve been buying their products since the 70’s (in significant quantities). I decided not to upgrade the laptops as planned. The new Mac Pro (if it had Thunderbolt) was a definite purchase. Not now. I’m also find I’m becoming completely ambivalent on new iPhones and iPads.

I recommend Apple products weekly… Right now that is on hold. I’m not trying to blow this out of proportion, but this screw up makes the MobileMe roll out look like a success by comparison. I’m certain this will end up being a business school case study on how precisely NOT to handle things…

Apples future with less Steve Jobs “hands on day to day” may not be as bright as we had hoped…

Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com

[Gary Pollard]

Personally I have always seen Apple, even with Steve Jobs firmly at the helm, as ruthless and arrogant about end-of-lining software and hardware and not caring much about where that leaves legacy users. When I’ve said this to people with kinder attitudes to Apple they have argued vociferously with me.

I don’t think this happened because he wasn’t around. It’s history.

____

“Those who cannot remember the past are condemned to repeat it”

[Chris Conlee]

I don’t think a single app is going to have a significant impact on Apple one way or the other. Especially since most of the vaunted 2 million+ seats of FCP that were in the field had never been paid for.

Chris

[John Godden]

Exactly!

I’m a LONG time aapl investor and LOVE what Apple has done in regards to FCP. Throw the OLD out and in with the new. The day Apple stops throwing some of its historical customers under the bus is the day I sell my aapl shares.

cheers to the longs
JohnG