Chris Harlan
Forum Replies Created
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[Jeremy Garchow] “From all the mixed messages that have been floating around here, I have no idea why you LaLaLand folks aren’t on Avid already. Why keep wasting time with anything else if it’s in 95% of the rooms in LA?”
Jeremy, it is just not that simple. I’m still on FCP 7 because I’m really fast on it, I like the interface, and there is still a huge infrastructure out there that involves ProResHQ and Macs. There are many very large boutiques and production companies that are FCP 7 only. Bunim/Murray was all FCP until this announcement. Trailer Park still is. There are many others. Nearly all of the post house out here have as many FCP seats as they do Avid seats. Even if I wanted to go all Avid tomorrow, I couldn’t because of the way I’m tied in to all my clients. THAT is why there is all this talk and trying to figure out how to move. I know–at this point–that I will eventually be all Avid, but I have to work in step with my clients, and my client’s clients. And some of those clients are very big ships that do not turn on a dime.
The reason that so many of us are on FCP is that it was a refreshing change from Media Composer. Given a choice, I’d stick with FCP 7 because I like it. I’d like things to stretch out a little longer, but if the herd is beginning to move…
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[Frank Gothmann] “I haven’t encountered any problems at all working with Prores in either MC 6.0 or Premiere CS5.5 on windows. “
Cool!
[Frank Gothmann] “Of course, it is decode only with these apps, but apart from that is really is no different at all compared to working with it on the Mac side. I export into DnxHD (or Cineform) on Windows.”
Can I wrap ProRes in MXF on Windows, or do I need to transcode DNxHD back to ProRes on a Mac for clients who require ProRes delivery? And does transcoding still have bad gamma juju, or has that mostly been worked out?
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[Jeremy Garchow] “This isn’t very surprising at all. Good for Avid.”
Certainly not a surprise. But the official announcement, and that the transition won’t be piecemeal–according to the announcement ALL shows are converting early this year–is a pretty big “Ready, set…” out here. The next big shoe to drop will be “Go!”
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[David Roth Weiss] “[Shane Ross] “I think the only surprising part of this announcement is how soon they did it. I didn’t think they’d do it for another year. But going to Avid was inevitable.”
Actually, as you may recall, Mark was one of the “lucky” few who was invited to see the initial unveiling of X in Cupertino last February. So, the decision to jump back to Avid hasn’t really been all that fast for Bunim/Murray after all.
“Yeah, and I think that this puts a slug in the head of any wishful notion that great developments are underfoot for the next release but are being kept from us by a few hardcore NDAs, signed by those in the know. Man, listen to that fat lady sing.
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[David Roth Weiss] “With all due respect to Adobe, and to Dennis at Adobe, who frequents this forum, I just don’t see Premiere as a real contender in the L.A. arena any time soon.”
I agree with you that the odds are against it, but I know a lot of disgruntled Creative Directors (over the Flash thing) who come from Web backgrounds, rely on After Effects as their primary graphics engine, and have been asking “why can’t we just use Premiere” for a couple of years. I think if Adobe were aggressive, they could wedge into boutique design and Special Effects production companies, because After Effects is the primary tool there, anyway, and an NLE is there to service that. I’m going with Avid, and that is a no brainer for me, but I’ve talked to enough folks to know their is SOME furtive interest in Premiere. Will it happen? I have no idea. If it does, it will be around the edges.
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[Bret Williams] “Broadcast and Film will go back to Avid, where Avid still had a large share anyway. “
Certainly. The posible wedge, here in LA, is promotions and commercials, especially among the boutiques who have Creative Directors that come from a Web background instead of television. A lot of those folks have been quietly lobbying for Premiere because it seems to them an appropriate offshoot of After Effects. A lot of these folks also hate Apple for the whole Flash banishment on Mobile Computing.
My money is on Avid, however, but I would be happy with both. It would be nice for Avid to have some solid competition. Media Composer atrophied like crazy until FCP started biting it on the butt.
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[Craig Seeman] “With the 12 Core being the exception since they show 1 to 3 week delay even without selecting BTO. “
The 12 cores have been a minimum of 3-5 business days for a long time. I started looking a year ago, and it was the only standard configuration not immediately available.
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[David Roth Weiss] “Choosing Avid was a no-brainer and really no big surprise. There really is no other choice for companies like Bunim/Murray. As I’ve said since June 22nd, 2011, L.A. will soon be all Avid, all the time.”
Totally agree. And I’ve been moving back that way since then. This is the kind of official announcement, though, that gets things rolling. Our train is being called, as it were. I’m guessing that by this time next year, I’ll be doing a lot less FCP work. I was hoping things would stretch out a little longer. It is also probably one more reason to think that my next machine–laptop or Workstation–is a Dell or an HP.
What would be an interesting wrench for me is if Adobe can convince a few major boutiques to throw in with Premiere because of their deep involvement with After Effects. I would be happy to see some competition remain here-abouts.
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[Mark Dobson] “In fact I’m sure most top end production houses have already taken the same decision.”
Yeah, I’m sure the decision’s already been made internally, at many places. I think the major question has been, for those on FCS, how long to coast before bitting the bullet. Announcements like this will start putting everyone into gear, here. Personally, I was hoping they would sit on their current equipment a little longer, but se la guerre.
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[John Kaley] “https://www.thestreet.com/story/11364598/1/reality-tv-leader-bunimmurray-pro…
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Starting to happen. Maybe 3 years of FCP7 left was a little optimistic. Since I’m a promo guy, I’ll probably take my cue from FCP places like Trailer Park. When/if they announce that they are going Avid, I’ll know it is time to complete the transition out.