[Charlie Austin]

[TImothy Auld] “What have you got on your side?
“

The fact that I work in movie marketing, I work with movie studios. I know how this stuff works. You can choose to discount that if you want. But I’m right. 😉

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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Charlie Austin]

[TImothy Auld] “When someone in show business tells you it has nothing to do with money then you’d better be damn sure your wallet is still in you back pocket.
“

Well, that’s true. 🙂

But this Focus thing is about marketing, not money. And about companies who are doing business together working together. Apple may sell a few more copies of X by blabbing about Focus right now. In the process they would lose the cooperation of WB and possibly other entertainment conglomerates. Their Pro Apps profit wouldn’t cover that loss of goodwill/money, so they won’t do it. Maybe it *is* about money. Just not the way you think it is…

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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Charlie Austin]

[TImothy Auld] “Warner is not calling anyone’s shots in this matter. If “Focus” is not on FCPX’s in action page then it is because Apple does not care to have it there.
“

You speak for Apple? Sorry man, you’re wrong.

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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Charlie Austin]

[TImothy Auld] “I think that last year Warner brought in about 5 billion. That is their gross. Compare that with Apple’s profit. And tell me again that Warner has even the slightest influence over what Apple does.
“

It. Has. Nothing. To. Do. With. Money. It’s how the glamorous entertainment business, of which Apple is a part, works. The End.

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Charlie Austin]

[TImothy Auld] “If you are trying to tell me that the corporation with more money trumps the corporation with less money then I think I many not agree with you”

I’m not saying that at all. I’m saying the WB’s marketing dept. is calling the shots about what gets said about their movie and when it gets said. And Apple is happy to go along with that. Why would they piss of a movie studio with whom they have a lot of business (music/TV/Movies). They’ll shout it from the mountaintops when they can. Trust me.

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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Charlie Austin]

[TImothy Auld] “And what does that mean? At the core: does the corporation with more money set the agenda? Or am I wrong about that?”

It has nothing to do with that. WB has a movie. They spent a ton of money on it. They want to control the conversation about it as much as they can. Even people who worked on it can’t mention it by name yet. Apple is, in some ways, in the same business. They will talk about it when WB says it’s OK for them to do so.

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Charlie Austin]

[TImothy Auld] “No one (certainly not the top posters) have characterized anyone who might have a problem (any problem) with FCPX as people who are are to old/stupid/set in in their ways to not understand what FCPX has to offer.
“

Comments from 2 or 3 people are not representative of all “top posters”.

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Charlie Austin]

[TImothy Auld] “So you speak for Warner Brothers?”

No Tim, I don’t. But what I do, is movie marketing. I work with the marketing dept’s of movie studios. I know how the process works.

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Charlie Austin]

[TImothy Auld] “Get a grip fellas. NDA’s do not apply to corporations. Corporation set the terms of NDA’s. If you think that Apple or Warner Brothers are constrained by any NDA the you are deluded.”

Whether they are or aren’t, there is no way that WB wants the conversation about a big budget movie that they haven’t even started the campaign for, to be started by the company that makes the editing software they used. And I’m pretty sure Apple isn’t going to piss of WB for the sake of a bunch of curious people on the internet.

We know they used FCP X. We know the editorial team had a good experience. Not perfect, but good enough that they’d happily do it again. The details will appear when the movie does.

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Charlie Austin]

[TImothy Auld] “Really? I don’t? OK.
“

Sorry for the tone, But seriously, the relative size of a company makes no difference when it comes to the control of their intellectual property.

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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~