Well, Look at yourself as a building contractor. You need to account for all the materials and time. You need develope a business plan that gets you to the standard of living you would like, and bid accordingly. Sounds simple, but just doing that you will become aware of what you are worth. Give nothing away, account for the time you spend writing the proposal and budget. Offer 3 tiers os pricing in various formats with various finished product. Once you get it down, the forms are replicable and you will bid on a lot more projects. Have your hourly rates ready on excel sheets, if you do this correctly either way by completed price or hourly rate it should keep you covered. Know how many hours it will take. I usually go my the rule of thumb 10hours for every finished minute of video. So if I charge 250 per hour for DV, that makes a 60 second dv commercial worth 2500 . I offer HD service also and suprise suprise the price for a 60 second spot is 50K. This is the most important point, don’t pick up a camera of take on footage unless your costs are covered. I usually require 30 percent down, so in the end should the thing collapse my losses are limited. get another 30 at rough cut. If you have a big client who has a solid background you can for go the rough cut charge. I would rather sit here and type advice than be shooting or producing for free. I love the field but the words spec and free are what makes it tough on everyone. IMHO Get this stuff down early, so you can bid all work. Local cable vs regional network, industrial local vs national. psa vs non profits, all considerations so make sure you have packages ready to go for all potiental clients. Just a quick change of address and a slight change of verbage get the job done for me, if the client doesn’t like what he sees then he isn’t a client, he is a crook. Remember you product is your livelyhood don’t let the client wag the dog. You gained the power by staying up late at night figuring out all the software tricks and finding the best cameras and hard drives, use is wisely. LOL