[Scott Sheriff] “This business is transitioning from an art or craft, to nothing more than an ordinary job, to something as common as shooting your own stills.”
While I disgree, there is a trend on the web toward low production values – which seems to be equal parts cheapness and style. Just today I saw a rather ugly web video produced by a very sophisticated company.
To announce its new “5.5” release of Creative Suite, Adobe released a number of videos. Most were very simple, but well-shot, with an alpha channel motion graphic background. But the most prominent video had zero “production value.” Man behind desk, very toppy lighting, humongous lavalier clipped prominently to the shirt.
This is Adobe, folks. They know what they’re doing. I suppose the thought was, “This will be CREDIBLE” if it looks really straightforward. After all, the speaker probably was using a teleprompter, and Adobe probably has all sorts of video professionals, right?